In the News
Weichert Luxury Marketing Program Offers Customized Support for Premier Properties
1/20/2010
MORRIS PLAINS, N.J.- Weichert, Realtors recently launched the Weichert Luxury Collection Marketing Program, a new self-service program that provides marketing materials and resources designed to help agents differentiate high-end homes for clients within their markets. The Luxury Collection Marketing Program is available to all Weichert sales associates.
“Weichert Luxury Collections is the latest example of our ongoing commitment to develop tools that help our agents remain ahead of the curve,” said Jacelyn Botti, Head of Residential Sales for Weichert, Realtors. “This program provides marketing materials specifically designed to meet the discerning taste of luxury buyers and sellers while also providing increased exposure for our agents’ high-end listings online.”
Through the new Luxury Collections program, Weichert sales associates have access to a number of marketing resources via the company’s intranet site. The new Luxury Collection listing presentation can be customized to appeal to the specific wants and needs of an individual seller. A customizable leave-behind brochure then provides agents with a compelling marketing piece that recaps and reinforces their listing presentation.
In addition, the Luxury Collections program offers Weichert agents a number of direct mail templates to choose from including just listed, farming and open house announcements. Mailing lists can also be purchased to help market listings. High-quality, color property brochures are also available to sales associates, as well as a number of other resources.
All Weichert listings that meet the minimum price requirements for their region will automatically appear free of charge on www.luxuryrealestate.com, which is ranked first in searches for luxury real estate on Google, Yahoo! and MSN. In addition, the program provides the opportunity to include the listing as a full-page spread in Collections magazine.
About Weichert, Realtors
Weichert has nearly 18,000 sales associates in approximately 500 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised office is independently owned and operated.
###