Category Archives: Blog

Is Franchising a Fit for You?

is franchising the right fit for you

Don’t be so fast to say “no”.  If there’s one thing we’ve learned at Weichert, it’s that every brokerage is unique and that success is found in surprising places.  So many of our most successful franchisees first told us they weren’t looking to franchise. It’s not always experience, knowledge, or having some great agents that … Read More Is Franchising a Fit for You?

The Importance of Video in Email and Social Media Communications

video in real estate listings

You may have heard about the growing importance of video in marketing and social media these days. If you haven’t hopped on the bandwagon yet, it’s not too late to incorporate it into your marketing strategy for your brokerage or your agents.   Here are a few ideas to help you use these marketing tools more … Read More The Importance of Video in Email and Social Media Communications

How to Develop Managers in your Brokerage

Real estate franchise coaching

  A broker recently told us about his first ever performance review as a manager. “I remember my boss telling me that though I was very smart and energetic I had to learn to ‘let go of the bench’. It is a lesson I took to heart when I became a real estate broker.” This … Read More How to Develop Managers in your Brokerage

Trends in Smart Home Technology

smart home technology

  When it comes to home automation and technology, it’s getting seriously exciting out there. Falling Price points for smart home equipment, and the availability of supporting mobile device apps for control and monitoring, have made much of this tech affordable for the do-it-yourselfer or homeowners of modest means. More and more homes are incorporating … Read More Trends in Smart Home Technology