Is your real estate agency growing? Chances are, you’re focused on issues related to commissions, marketing/advertising, agent training and inventory, all of which affect your ability to recruit and keep good real estate agents. But one thing brokers often forget to invest in is the culture within their brokerage and how it affects both … Read More Yes, Culture Does Matter. And It Starts With You
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If you ask 10 brokers what great customer service is, you’ll get 10 different answers. But they’ll all tell you that they provide “great” customer service. What does good customer service really mean and how does it impact your business? Here’s a few thoughts on this: Speak your customer’s language and be responsive. With … Read More Making Great Customer Service A Full-Time Gig
The Open House has been around a long time. However, most agents don’t work this opportunity as much as they should. And if they are new to the industry, this marketing system offers an excellent opportunity to grow their book of business. Not only are agents selling their current listing, but they are potentially … Read More Open Houses Go High Tech With Today’s CRMs – Are You Missing Lead Opportunities?
Social media networks present a powerful opportunity for real estate brokers and agents to grow their business, but like all marketing efforts, it’s not a medium where you can just “wing it”. By managing your brand effectively and approaching this sphere of marketing with a clear plan, you can position yourself for optimal brand … Read More Manage Your Real Estate Office’s Brand On Social Media