Category Archives: Blog

Managing Technology in Your Brokerage

Real Estate Technology

While every broker understands how important technology is to an increasingly younger home buying audience, managing the selection and use of technology in your brokerage can be a challenge to say the least. With real estate software vendors, advertising agencies, mobile apps, and website technology issues all competing for your time, it can be difficult … Read More Managing Technology in Your Brokerage

Franchise Success Spotlight: Weichert® Affiliate Brandon Long

While they haven’t yet isolated the gene for real estate success, Weichert affiliate Brandon Long may be the perfect test subject. Brandon inherited his mother’s love for the real estate industry and more than a little of her drive for success as well. “I grew up in a real estate family,” mused Brandon, on a … Read More Franchise Success Spotlight: Weichert® Affiliate Brandon Long

Lighting A Fire: How to Keep Real Estate Agents Motivated

Real Estate Coaching

Real estate is both a rewarding and challenging profession. Associates are constantly learning and are highly knowledgeable about local community issues and the national economy. While every transaction is unique, helping people achieve their dream of homeownership is a gratifying experience that never gets old. The passion your agents have for the real estate industry … Read More Lighting A Fire: How to Keep Real Estate Agents Motivated

Don’t let Leads Go Cold Part 2 – Have a Follow Up Process

real estate lead generation

In Part 1 of this series about keeping leads warm we discussed the new definition of “responsive” and the importance of being that first conversation with a lead. In the second part of the series our focus moves beyond responsiveness and answers the question: “How do we nurture and leverage all the contacts we make … Read More Don’t let Leads Go Cold Part 2 – Have a Follow Up Process