Category Archives: Blog

Stop Seeing Red: A Smarter View of Brokerage Expenses

Real Estate Brokerage Expenses

Running a real estate brokerage has its share of expenses. Payables—large or small—are a necessary part of doing business. Expenses like rent, office supplies, insurance, furniture etc. are easy to understand and manage. What is less obvious are the investments in marketing, advertising and technology that many brokers spend thousands or even tens of thousands … Read More Stop Seeing Red: A Smarter View of Brokerage Expenses

Understanding The Difference between Facebook And Instagram For Real Estate Marketing

Real Estate Marketing Tools

Social media has taken over marketing in recent years, with 69 percent of the public using social media of some sort. You may do all your brokerage’s social networking or elect to turn that over to a marketing specialist. Whatever you choose, it’s imperative that you understand the demographics of each social platform to wisely … Read More Understanding The Difference between Facebook And Instagram For Real Estate Marketing

Tapping Into The Relocation Market

Real Estate Agent_Recruiting

Online retail giant Amazon is searching for another location outside of the Northwest to build a $5 billion facility and hire up to 50,000 employees. While many would be hired from the direct vicinity, others would come from nearby regions or even out of state, making a move necessary for a percentage of employees. Could … Read More Tapping Into The Relocation Market

How To Use LinkedIn To Recruit Quality Real Estate Agents

Real Estate Recruiting

LinkedIn’s mission is to “connect the world’s professionals to make them more productive and successful.” As a broker, isn’t that essentially what you want, too? To ensure that your brokerage and your agents are more productive and continue to be successful? For your brokerage to thrive, quality recruiting is an essential element of growth. You … Read More How To Use LinkedIn To Recruit Quality Real Estate Agents