There is no denying that the way that brokers, agents, and clients form their relationships has undergone major changes in recent years. Now, more than ever, as buyers and sellers turn to the internet for their real estate needs, lead farming is being done on social media, blogs, through digital advertising, and on platforms like … Read More From Casual Connection To Client; Helping Your Agents Get There
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Technology continues to transform the way we do everything from how we communicate to how we buy and sell real estate and everything in between. At its most extreme, technology is even being offered as a replacement for a real estate agent. One has to sometimes wonder whether tech is really working for or against … Read More How To Keep It Personal In A High Tech World
In this, increasingly digital era, more and more real estate leads are acquired online. Managing all of those online leads, in addition to those coming in from more traditional sources has become the Achilles heel of real estate agents. If your agents are not automating their follow-up, your brokerage is at a disadvantage. Enter the … Read More Real Estate CRM Options Making Your Head Spin? Here’s How to Choose.