Category Archives: Blog

Understanding The Difference between Facebook And Instagram For Real Estate Marketing

Real Estate Marketing Tools

Social media has taken over marketing in recent years, with 69 percent of the public using social media of some sort. You may do all your brokerage’s social networking or elect to turn that over to a marketing specialist. Whatever you choose, it’s imperative that you understand the demographics of each social platform to wisely … Read More Understanding The Difference between Facebook And Instagram For Real Estate Marketing

Using Facebook Video Ads to Supplement Brokerage Lead Generation Activities

Of course, there is nothing new about the concept of using Facebook’s ad platform to try and attract new business, increase brand recognition, and build the overall size of a real estate brokerage. However, as the platform continues to evolve and become more sophisticated, fewer and fewer agents are using videos to take advantage of … Read More Using Facebook Video Ads to Supplement Brokerage Lead Generation Activities

If Open Houses Aren’t Generating Leads, You’re Doing It Wrong

As digital advertising becomes more and more essential and appealing to real estate agents to grow their business, many have stopped more traditional practices like holding open houses. The promise of quick and easy leads from online sources leave agents feeling like these more personalized experiences aren’t necessary. However, this couldn’t be further from the … Read More If Open Houses Aren’t Generating Leads, You’re Doing It Wrong

When It Comes to Marketing, the Mix Is as Important as the Message

Let’s take a glimpse back at realtor marketing in the 1960’s: mornings began with a meeting where realtors discussed and previewed new listings. Afternoons included real estate lead generation activities such as door-to-door canvassing and conversations with walk-in customers. Remember, two-car families were rare, and some homes didn’t have phones.  Advertising was straightforward. Realtors handwrote … Read More When It Comes to Marketing, the Mix Is as Important as the Message