From Gen Z to Boomers: How to motivate real estate agents across generations

Here’s a familiar moment for many brokers: you roll out a recognition program with good intentions, solid rewards, and clear criteria, and the response is … polite. Some agents light up. Others nod and move on. A few barely notice. That response comes down to alignment. Most of today’s real estate offices span four generations, each shaped by different career paths, cultural norms, and expectations…