Social media networks present a powerful opportunity for real estate brokers and agents to grow their business, but like all marketing efforts, it’s not a medium where you can just “wing it”. By managing your brand effectively and approaching this sphere of marketing with a clear plan, you can position yourself for optimal brand development, … Read More Manage Your Real Estate Office’s Brand On Social Media
You may have heard about the growing importance of video in marketing and social media these days. If you haven’t hopped on the bandwagon yet, it’s not too late to incorporate it into your marketing strategy for your brokerage or your agents. Here are a few ideas to help you use these marketing tools more … Read More The Importance of Video in Email and Social Media Communications
A broker recently told us about his first ever performance review as a manager. “I remember my boss telling me that though I was very smart and energetic I had to learn to ‘let go of the bench’. It is a lesson I took to heart when I became a real estate broker.” This is … Read More How to Develop Managers in your Brokerage
When it comes to home automation and technology, it’s getting seriously exciting out there. Falling Price points for smart home equipment, and the availability of supporting mobile device apps for control and monitoring, have made much of this tech affordable for the do-it-yourselfer or homeowners of modest means. More and more homes are incorporating smart … Read More Trends in Smart Home Technology
The short answer is “yes”. The longer answer might be finding the right match. If you were motivated enough to get your broker’s license and start your own agency, then you probably know your way around your local market and the competition in the area. You were probably an above average earner as an agent, … Read More Affiliation: Is There Really Value In Joining Forces?