Don’t let Leads Go Cold Part 2 – Have a Follow Up Process

real estate lead generation

In Part 1 of this series about keeping leads warm we discussed the new definition of “responsive” and the importance of being that first conversation with a lead. In the second part of the series our focus moves beyond responsiveness and answers the question: “How do we nurture and leverage all the contacts we make … Read More Don’t let Leads Go Cold Part 2 – Have a Follow Up Process

Don’t let Leads Go Cold Part 1 – Being Responsive

real estate lead generation

As an experienced real estate broker, you’ve spent your time in the trenches as an agent doing whatever you had to do to create buying and selling opportunities for yourself.  How do you help your agents approach their business with the same level of excellence?  You can probably think of instances where  buyers or sellers … Read More Don’t let Leads Go Cold Part 1 – Being Responsive

Real Estate CRM’s – A Must Have Tool For Your Brokerage

Weichert Franchise CRM

The leads generated for your company and your agents are one of your most valuable assets. Anytime a prospect moves on to another brokerage or doesn’t close because your agents did not actively nurture them and convert them to clients, you are losing potential revenue that could have come into your brokerage and your team. … Read More Real Estate CRM’s – A Must Have Tool For Your Brokerage

What You’re Really Paying for When You Invest in a Real Estate Franchise

real estate broker marketing

When you’re considering purchasing a real estate franchise, brokers inevitably focus on the costs of the investment trying to understand if gains made by the relationship will ultimately outpace costs of the relationship. While each franchise is different, here are some of the key things you should expect from a real estate company offering a … Read More What You’re Really Paying for When You Invest in a Real Estate Franchise

Blogging: Why Brokers Should Jump on The Bandwagon

online real estate marketing

Blogging – It’s something that it seems like everyone does now. You’ve probably already heard that you should be doing it and maybe you even have a twinge of guilt that you’re not or not doing it enough. So, what is it all about? And how exactly does it help you market your brokerage? What … Read More Blogging: Why Brokers Should Jump on The Bandwagon