With all the attention being showered on Millennials, it’s very easy to forget about the largest generational market that existed before them – Baby Boomers. Baby Boomers are still out there and still own plenty of real estate. Members of this generation are retiring or are approaching retirement age, which is when many choose to … Read More Don’t Forget About The Baby Boomers
In the ultra-competitive market for local home listings, the pressure to discount commissions is ever present. Some brands in your market may even make the discounted commission their primary marketing differentiator while selling themselves as full service agents. How do you compete with that? Is discounting simply devaluing your services or something you have to … Read More Best Way To Get Full Commission? Know Your Value.
A Harvard University education has long been associated with some of the most extraordinary individuals in American Society. Harvard Alumni names read like a who’s who of American history, including global business leaders, politicians, diplomats and presidents. To those distinguished alumni we add one more name: Cape Cod based Weichert® Broker, Dennis Murphy, owner of … Read More Franchise Success Spotlight: Weichert Affiliate Dennis Murphy—Weichert, Realtors® – Donahue Partners
There is no denying that the way that brokers, agents, and clients form their relationships has undergone major changes in recent years. Now, more than ever, as buyers and sellers turn to the internet for their real estate needs, lead farming is being done on social media, blogs, through digital advertising, and on platforms like … Read More From Casual Connection To Client; Helping Your Agents Get There
Technology continues to transform the way we do everything from how we communicate to how we buy and sell real estate and everything in between. At its most extreme, technology is even being offered as a replacement for a real estate agent. One has to sometimes wonder whether tech is really working for or against … Read More How To Keep It Personal In A High Tech World