As a real estate broker, it is vital that you always keep your eyes forward in order to continuously attract new up-and-coming talent. In the last few years, much of the conversation around recruitment has been focused on Millennials because of their unique characteristics and the fact that they are currently the largest generation. However, … Read More With New Graduates Entering the Workforce, Don’t Forget About Gen Z!
Although we may never have imagined how the world would be impacted by COVID-19, one thing that is for sure is that the real estate industry has reacted dynamically. One of the most obvious ways in which real estate agents and brokers have had to pivot during this challenging time is to go from making … Read More Are You Using 3D Tours? Now Is the Right Time to Try Them
With so many flashy new technologies and social platforms competing for our attention, it is easy to forget the tried and true value of email marketing. Not only is email marketing still one of the most powerful ways to build a captive audience and stay in touch with your database, but it is a cost-effective … Read More How to Grow Your Database With Email Marketing
If there is one thing that real estate agents understand, it is that there is an art to the hunt for quality real estate leads. These days, more and more people are turning to alternative house hunting methods like social media when it comes to looking for their future homes and an agent to work … Read More How Instagram Can Help Your Real Estate Game
Any broker or agent can claim to be the best, but they can’t expect strangers to believe them at their word. Having client testimonials and reviews are a practical way of showing what marketing experts refer to as “social proof”. In fact, reviews and testimonials have become so important that a consumer survey conducted in … Read More Why Online Reviews Are More Important Than Ever