Franchise Success Spotlight Profile: Weichert Affiliate Beth Dickens—Weichert, Realtors® – Team Realty

Not more than 25 miles northwest of Fort Worth sits the charming rural community of Springtown, Texas, where long time affiliate Beth Dickens runs Weichert Realtors – Team Realty.

Beth Dickens Owner Weichert Team Realty

With a population of close to 4,000 and within commuting distance to downtown Fort Worth, Springtown has seen its fortunes rise slowly over its rich, 160 year history. Housing in Springtown and throughout Parker County represents a rural, farm and ranch lifestyle that Beth Dickens has called home since she was a child. “As a girl I had a doll house.” she remembers, “I would pretend to try and sell it to people. I guess I was born to be a real estate agent.”

After years as an agent Beth and her business partner Lorene, finally opened Team Realty as independent brokers in 1998. The pair did moderately well, but Beth recalls the constant challenge of recruiting and keeping new agents. “We went from 5, to 10, then back to 5 again, we just couldn’t get to that next level and sustain it. It’s hard for an independent in a rural market with so many other well-known brands around.”

Over the years Beth and Lorene had flirted with the idea of affiliation with a national real estate brand and had entertained pitches from RE/MAX, Coldwell Banker, Century 21, Keller Williams and others, but hadn’t really felt compelled to make a move. But in 2007, someone from Weichert® came knocking on their door. The Weichert story felt like something different.

“The sophisticated Weichert internet presence and reach was quite amazing to us. There’s no way an independent can compete with that kind of investment and those kind of systems,” notes Beth. What appealed to her was the Weichert internet marketing approach that brings over 40 million visitors a year to their website from around the country. Leads are routed to their call center and calls are carefully screened by trained operators and sent to live agents typically in under 2 minutes.

There was, however, another thing they both noticed in their dealings with Weichert that was equally appealing–their ethics. This was the first franchise team that really made Beth and Lorene feel like they cared about their success as a brokerage and as individuals. At the time of these discussions, they were actually on the verge of opening another office, but Weichert asked them not to. “This was Weichert walking away from money because they felt we needed to be more successful out of the one office we had before we started another one. That really impressed me”.

Beth & Lorene had about 8 agents when they joined Weichert and Beth admits that some of them were worried about the affiliation. “A few people got hung up on the fees”, says Beth “but the great majority of them saw that it was better for them long term”.

Getting Up To Speed With Weichert

And so Beth and Lorene signed on with Weichert in 2007 and became Weichert, Realtors® – Team Realty. Joining the partnership was both a relief, and the beginning of exciting changes in their professional life. It was a relief in that the Weichert coaching team, and its proven systems had the answers to so many of the growth and business development challenges they had struggled with as an independent agency for years.  It was also exciting as Beth and her husband bought Lorene out in 2008 and dove headlong into the Weichert training and systems. Almost immediately, they noticed an odd thing when they put the Weichert sign on the building.  “Suddenly recruiting got a whole lot easier,” Beth recalls.  Starting with about 6 agents, in 2007, Beth and her husband slowly built up their team, following the Weichert Methodology.

Change is Good….Really.

Beth and her team loved the training and coaching opportunities afforded by the new relationship and embraced things like Weichert University, Weichert Management Academy, and new Weichert systems and technology.

Beth describes Weichert’s listing presentation system, “DOORS”, as a game changer. Not only is it automated online and easy to create, but it is homeowner centric not brokerage focused. Beth notes that the “price trend analysis” provided by Weichert is also so much better than the simple comparative market analysis they did previously. The combined effect of better training, better materials, better data, and a solid brand affiliation created a noticeable improvement in their closing rate.

Another way in which Weichert was different is in their processes around running open houses. In an internet age where so many agents will tell you “open houses don’t work” or “they’re just for the seller”, the comprehensive Weichert process around running open houses really works. Everything from signage, to balloons, door knocking, and all the online and printed material that goes with it are covered by the proven Weichert open house management system. But the proof is in the results: Beth’s team sells at least one house per month from leads that come from her agents’ open houses.

Results

Weichert, Realtors® – Team Realty has just moved into their second decade as a Weichert Affiliate. Starting from their modest single office with 6 agents, Beth has indeed opened that second office, and boasts a staff of 28 agents serving the rural farm, ranch, and residential markets surrounding Fort Worth Texas.

But most impressive is her top line growth. Beth has overseen the growth of Weichert, Realtors® – Team Realty to more than 20 times the revenue they had before they joined Weichert.  To hear Beth tell it, “These folks have done for me everything they said they would do. If they told me I had to stand on my head to sell more houses, well I’d start yoga lessons tomorrow…”

The Weichert Way

Being a Weichert affiliate is a partnership, a collaboration, done with great respect for what you’ve already achieved and learned.

After all, you’ve already built a successful business.

We can help you do more

For more information on becoming a Weichert Affiliate, call 1-(877) 567-3350  or visit www.weichertfranchise.com .