When It Comes to Marketing, the Mix Is as Important as the Message

Let’s take a glimpse back at realtor marketing in the 1960’s: mornings began with a meeting where realtors discussed and previewed new listings. Afternoons included real estate lead generation activities such as door-to-door canvassing and conversations with walk-in customers. Remember, two-car families were rare, and some homes didn’t have phones.  Advertising was straightforward. Realtors handwrote … Read More When It Comes to Marketing, the Mix Is as Important as the Message

Tough Love: How Mentors Can Bring Out Your Best as A Brokerage Owner

It takes an entrepreneurial spirit to build a successful real estate brokerage. You’ve crafted a long-term vision for your brokerage and hired a skilled real estate team, putting your talents and efforts into creating value for customers. As an entrepreneur, you’re always looking for ways to improve your processes and your people and ultimately grow … Read More Tough Love: How Mentors Can Bring Out Your Best as A Brokerage Owner

How Tech Is Changing Real Estate

There are many things that impact on the real estate industry; the economy, pop culture, interest rates etc. Few things, however, have had the enormous impact that technology has had. Everything from the way a property is marketed, listed, and shown, to the way it is sold and closed, have been forever changed and continue … Read More How Tech Is Changing Real Estate

Use Mentoring to Help New Agents Be More Productive

Welcoming newer or less experienced agents is a wonderful way of adding some diversity and fresh energy to your growing team. However, it is no secret that newer agents often struggle to get up to speed and become productive. While some brokers sit back, wait and watch to see who will sink or swim, smart … Read More Use Mentoring to Help New Agents Be More Productive

How To Win the Real Estate Listings Battle

As we all know, one of the biggest challenges we’ve been faced with in the recent real estate market is the supply of listings. They are at a premium. So how does your company be the brokerage of choice when it comes to competing for listings that are out there? The good news is that … Read More How To Win the Real Estate Listings Battle