With Millennials surpassing Baby Boomers as the largest segment of our country’s population, it is more important than ever to build a brand and a business that appeals to them. Especially since Millennials are approximately one-third of all home buyers and sellers. With these numbers in mind, it is clear that establishing and maintaining a … Read More The Three A’s For Building Brand Credibility With Millennials
We live in a world of distractions. The media, news, entertainment, technology tools and social media are constantly bombarding us from all directions. It’s easy to get sucked in to all the cool, shiny new ways to attract leads. While tech is great for attracting leads, don’t become so distracted that you forget to practice … Read More Tech Is Great for Getting Them, But It’s Still Your Sales Skills That Close Them
There is nothing more stressful to a real estate agent as the sound of silence while waiting for the phone to ring with calls from clients, referral partners, and prospects. If your phone is not ringing as often as you’d like, try augmenting your traditional avenues with something new. Thanks to technology, there are more … Read More Phone Not Ringing? Learn to Generate Real Estate Leads in Unexpected Ways
With all the attention being showered on Millennials, it’s very easy to forget about the largest generational market that existed before them – Baby Boomers. Baby Boomers are still out there and still own plenty of real estate. Members of this generation are retiring or are approaching retirement age, which is when many choose to … Read More Don’t Forget About The Baby Boomers
In the ultra-competitive market for local home listings, the pressure to discount commissions is ever present. Some brands in your market may even make the discounted commission their primary marketing differentiator while selling themselves as full service agents. How do you compete with that? Is discounting simply devaluing your services or something you have to … Read More Best Way To Get Full Commission? Know Your Value.