In the ultra-competitive market for local home listings, the pressure to discount commissions is ever present. Some brands in your market may even make the discounted commission their primary marketing differentiator while selling themselves as full service agents. How do you compete with that? Is discounting simply devaluing your services or something you have to … Read More Best Way To Get Full Commission? Know Your Value.
Millennials are entering the housing market and their priorities are very different from previous generations. As a result, many real estate agents are struggling to get in front of this segment and finding that their old methods of marketing and advertising aren’t working. Here are some tips from the real estate marketing and franchise leaders … Read More Attracting the First-Time Homebuyer: Selling to Millennials
Technology is a catalyst for change in most industries. The real estate industry, in particular, has undergone major change over the past 10 years and shows no signs of slowing down. While the basics of selling real estate haven’t changed, the tools used to do it have. You need to keep up or risk being … Read More How Technology is Changing the Real Estate Industry
As a broker running your own agency, you know what it means to wear a lot of hats. And rightly so: the buck stops with you. Unfortunately for too many brokers, the buck often starts with you, too. If you were ambitious enough to become a broker and start your own agency, chances are you were … Read More The Broker Conundrum
Instagram Live & Facebook Live –are two of the newest social media trends taking the world by storm and can be great ways to reach Millennials. You don’t need a big budget, flashy video content or a major time investment to make this work for you. By simply posting real time videos and pictures to … Read More Social Media & Selling Real Estate: A Click Made In Heaven