Social Media & Selling Real Estate: A Click Made In Heaven

Instagram Live & Facebook Live –are two of the newest social media trends taking the world by storm and can be great ways to reach Millennials. You don’t need a big budget, flashy video content or a major time investment to make this work for you. By simply posting real time videos and pictures to your audience you can stay relevant and top of mind.

You might be wondering “why would anyone care about my posts and how does this help me with leads?” It’s simple: it helps you sell even when you’re not selling. As followers see your posts, they feel like they begin to know you. When the time comes that they need an agent, who will they call on first? A stranger or someone they feel they know?

Leveraging social media for your real estate lead generation adds a human element to your sales presence. As Jim Weichert says, ‘people buy people before buying a product or service’. Yes, your first role is as a professional sales associate, but differentiating yourself by showing off a little personality can put you leaps and bounds ahead of your fellow real estate counterparts. And these social channels enable you to do this with little effort. Give your audience a behind the scenes look at what it takes to sell real estate from composing the listing to running to the locksmith a for extra keys – it’s all in a day’s work and your clients will find a new appreciation for all you do.

Other uses? Imagine being able to reach 10, 20 or even over 30 potential buyers instantaneously in a 15-20 second video showcasing your hottest property? Or being able to answer questions on the spot by responding in real time with a video addressing their concerns about a particular feature of a property? Your customers will have the opportunity to get an insider’s look at the property before actually seeing it in person.  It can help avoid the frustration when clients arrive and express their disinterest immediately because it “looked different” in the property photos.

Remember: It’s About More Than Just The Properties

While Facebook & Instagram are great for showcasing your listings, these applications are not restricted to just photos and video showcasing gorgeous real estate properties. Use them to broadcast a behind the scenes look at you, sharing the triumph of closing on a sale by snapping your happy clients signing on the dotted line or announcing your hottest listing with excitement as you put the “For Sale” sign up on the front lawn. Captivate your audience by sharing your most valuable and unique sales asset with them – your personality. And the rest will follow.

Make your social media pages part of your brand – add it to your email signature with your username and start building up that audience – and your business.

Learn more about how the Weichert Franchise real estate marketing tools can work for you and your business. Contact us today at