How Technology is Changing the Real Estate Industry

Technology is a catalyst for change in most industries.  The real estate industry, in particular, has undergone major change over the past 10 years and shows no signs of slowing down. While the basics of selling real estate haven’t changed, the tools used to do it have. You need to keep up or risk being left out. These days you can access virtually anything, or anyone, from a smart phone. Agents can communicate with clients, managers and service partners, set their open house schedules and showings and complete paperless transactions from wherever they are. Gone are the days of being tied to an office or desk. Gone are the traditional ways of buying and selling property involving a land line and a fax machine.

Innovative online real estate marketing technology such as syndicated, online listings, mobile apps, 3-D virtual tours, e-signatures and social media have delivered the traditional real estate experience online to the consumer.

Then there are the online support systems for the agent, such as client relationship management systems also known as real estate CRM systems, paperless transaction systems and online marketing centers. These tools give them the power to manage their contacts, listings, open houses, transactions and create marketing materials to attract clients. It’s these tools that help them strengthen their personal brand and their value to their clients.

In order to stay ahead of the competition, real estate industry professionals need to be technically savvy to grow their businesses and generate more revenue. As a brokerage owner, it’s important to have the ability to offer the latest tools to attract and retain the best agents. Time is often the biggest hurdle to staying on top of changing technology. After all, it’s just one of the many elements of running a brokerage and managing a business.

It’s not easy to keep up, which is why the Weichert Franchise System takes the lead in helping its affiliates stay up to date with technology and tools. Its turnkey programs enable owners to spend less time trying to keep up and more time on other things. It is possible to stay ahead of the curve without wearing yourself out. Find out how at See why we are one of Entrepreneur magazine’s top rated real estate franchise opportunities for 13 consecutive years.