As an experienced and well-educated real estate broker, you already know that a CRM can do many things for you like automating your follow-up and increasing your production. However, despite their popularity, many brokers are struggling to realize the full value of using a CRM or haven’t figured out the best way to implement one into their business yet. If you fall into one of those two categories, this article is for you!
Review the Rewards
While there are many real estate CRM’s out there, it seems that no two are exactly the same. This can make finding the right one for your business a bit tricky. However, if you take the time to prioritize the rewards and results you hope to reap from your real estate CRM, the selection process becomes simplified. To help you sort through all the bells and whistles, look for a CRM that provides the following benefits:
Lead Tracking – When a CRM enables your agents to track their leads, it also enables you to be able to track their performance and offer coaching in areas where they may be hitting roadblocks.
Automation – There are few real estate agents and brokers out there saying that they have too much time on their hands. The promise of a properly managed CRM is that it will free up precious time by automating or simplifying many common client management tasks.
Regular Reminders – As an experienced broker, you understand that most agents can benefit from regular reminders to follow-up, tackle important tasks, and implement best practices into their routine. When they do, the result is more closings for them and more income for you.
Just Listed/Sold – Communications around just listed and just sold are one of the best opportunities you have to reach out to your sphere of influence with interesting content that puts your local brand in front of people. A good CRM makes this easy by giving you a professionally designed template and managing the list of client email addresses for you, so you can send it to those who may be most interested.
Know All That It Can Do for You
In many cases, brokers that purchase a CRM fail to get all of their money’s worth out of the software because they are unaware of all that it can actually do for them. The Weichert Pro CRM, for example, does a whole lot more than just store all of an agent’s prospects, leads, and past clients. It also provides agents and brokers with integration to the Weichert lead network, templates for automated email marketing, and tools for complete open house management before, during, and after the event. This is a proprietary CRM which is provided to all Weichert affiliates.
Choose a System With Flexibility
Just as all real estate CRM’s are unique in their own way, agents and brokers are also unique. You and your agents may have different styles of running your businesses that work best for each of you. It’s important that whatever CRM you use that it allows people to work in ways most comfortable and productive for them. For example, you may prefer to time-block all of your CRM data entry and put it in once each day. Others may prefer the convenience of mobile, like the Weichert Pro CRM mobile app, that allows them to update and use their CRM as they go.
Managing technology in your brokerage is an octopus with many heads. The way in which you choose to implement processes and procedures around this plays a big role in how efficient and effective your business can be.
A CRM is just a tool, what really counts is how you use it. This is an area where Weichert can help. Through training, best practices and tips from peers, we help our affiliates leverage our technology to its fullest potential. To learn about other tools and systems available to Weichert affiliates, click here.