Category Archives: Blog

The Accidental Broker

Franchise Success Spotlight: Weichert® Affiliate Ronda Bailey Cooper Weichert, Realtors® – Cooper Group Indy Ronda Bailey Cooper never set out to be a Weichert Broker. In fact, Ronda never set out to be any kind of broker at all…   Indianapolis Indiana and its suburbs support a thriving and dynamic real estate market. Despite its … Read More The Accidental Broker

What You’re Really Paying for When You Invest in a Real Estate Franchise

real estate broker marketing

When you’re considering purchasing a real estate franchise, brokers inevitably focus on the costs of the investment trying to understand if gains made by the relationship will ultimately outpace costs of the relationship. While each franchise is different, here are some of the key things you should expect from a real estate company offering a … Read More What You’re Really Paying for When You Invest in a Real Estate Franchise

How to Use Experiential Marketing In Real Estate

Experiential Marketing

Maybe you’ve heard of it and maybe you haven’t, but one of the latest buzz phrases in marketing is “experiential marketing”.  As the name suggests, experiential marketing is all about taking that face-to-face approach to the next level. This is done through the transformation of common events into standout experiences, which are then shareable on … Read More How to Use Experiential Marketing In Real Estate

Tech May Bring Them, But It’s You That Closes Them.

We live in a world of distractions. The media, news, entertainment, technology tools and social media are constantly bombarding us from all directions. It’s easy to get sucked in to all the cool, shiny new ways to attract leads. While tech is great for attracting leads, don’t become so distracted that you forget to practice … Read More Tech May Bring Them, But It’s You That Closes Them.