Category Archives: Blog

If Open Houses Aren’t Generating Leads, You’re Doing It Wrong

As digital advertising becomes more and more essential and appealing to real estate agents to grow their business, many have stopped more traditional practices like holding open houses. The promise of quick and easy leads from online sources leave agents feeling like these more personalized experiences aren’t necessary. However, this couldn’t be further from the … Read More If Open Houses Aren’t Generating Leads, You’re Doing It Wrong

When It Comes to Marketing, the Mix Is as Important as the Message

Let’s take a glimpse back at realtor marketing in the 1960’s: mornings began with a meeting where realtors discussed and previewed new listings. Afternoons included real estate lead generation activities such as door-to-door canvassing and conversations with walk-in customers. Remember, two-car families were rare, and some homes didn’t have phones.  Advertising was straightforward. Realtors handwrote … Read More When It Comes to Marketing, the Mix Is as Important as the Message

Tough Love: How Mentors Can Bring Out Your Best as A Brokerage Owner

It takes an entrepreneurial spirit to build a successful real estate brokerage. You’ve crafted a long-term vision for your brokerage and hired a skilled real estate team, putting your talents and efforts into creating value for customers. As an entrepreneur, you’re always looking for ways to improve your processes and your people and ultimately grow … Read More Tough Love: How Mentors Can Bring Out Your Best as A Brokerage Owner

How Tech Is Changing Real Estate

There are many things that impact on the real estate industry; the economy, pop culture, interest rates etc. Few things, however, have had the enormous impact that technology has had. Everything from the way a property is marketed, listed, and shown, to the way it is sold and closed, have been forever changed and continue … Read More How Tech Is Changing Real Estate