Category Archives: Online Real Estate Marketing

What Open Houses Look Like in a Virtual World

Virtual Home tour for Sellers

While technology continues to evolve the real estate industry, open houses, when done correctly, continue to be one of the most effective tools an agent has in their arsenal. At Weichert, it’s one of the hallmarks of our marketing strategy. But what do you do when you can no longer hold the events the traditional … Read More What Open Houses Look Like in a Virtual World

Now’s the Time to Fill Your Funnel

Business continues to churn in most areas, but with in-person showings down, your agents might find they have extra time on their hands. That doesn’t mean they can take their foot off the gas. No one knows when the business will return to “normal”, but you’ll want to make sure your brokerage and your agents … Read More Now’s the Time to Fill Your Funnel

Dispelling the Myths of Franchises

  Making the leap from real estate agent to broker and owner is a scary and exciting transition. It is one that leaves most filled with questions about finding their own path to success. One of the biggest forks in the road that all real estate brokers face at some point in their career is … Read More Dispelling the Myths of Franchises

Using Facebook Video Ads to Supplement Brokerage Lead Generation Activities

Of course, there is nothing new about the concept of using Facebook’s ad platform to try and attract new business, increase brand recognition, and build the overall size of a real estate brokerage. However, as the platform continues to evolve and become more sophisticated, fewer and fewer agents are using videos to take advantage of … Read More Using Facebook Video Ads to Supplement Brokerage Lead Generation Activities