Of course, there is nothing new about the concept of using Facebook’s ad platform to try and attract new business, increase brand recognition, and build the overall size of a real estate brokerage. However, as the platform continues to evolve and become more sophisticated, fewer and fewer agents are using videos to take advantage of … Read More Using Facebook Video Ads to Supplement Brokerage Lead Generation Activities
Category Archives: Online Real Estate Marketing
As digital advertising becomes more and more essential and appealing to real estate agents to grow their business, many have stopped more traditional practices like holding open houses. The promise of quick and easy leads from online sources leave agents feeling like these more personalized experiences aren’t necessary. However, this couldn’t be further from the … Read More If Open Houses Aren’t Generating Leads, You’re Doing It Wrong
Let’s take a glimpse back at realtor marketing in the 1960’s: mornings began with a meeting where realtors discussed and previewed new listings. Afternoons included real estate lead generation activities such as door-to-door canvassing and conversations with walk-in customers. Remember, two-car families were rare, and some homes didn’t have phones. Advertising was straightforward. Realtors handwrote … Read More When It Comes to Marketing, the Mix Is as Important as the Message
In a world where people are constantly being bombarded with marketing messages, it can be very difficult to stand out and build a dominant brand. It’s important that your real estate marketing plan is multi-faceted and consumers see you in more than just one context. It’s not enough to justadvertise on Facebook or justsend out … Read More Get Involved. Win Clients.