Category Archives: Online Real Estate Marketing

Five New Year’s Resolutions for your Brokerage

The New Year came fast and is already in full swing. Did you make any resolutions? It’s important to maintain your focus on where you want to be in 12 months. Continue to take the lead and decide what direction you want to move your brokerage toward this year. Just as in your personal life, … Read More Five New Year’s Resolutions for your Brokerage

Managing Technology in Your Brokerage

Real Estate Technology

While every broker understands how important technology is to an increasingly younger home buying audience, managing the selection and use of technology in your brokerage can be a challenge to say the least. With real estate software vendors, advertising agencies, mobile apps, and website technology issues all competing for your time, it can be difficult … Read More Managing Technology in Your Brokerage

Blogging: Why Brokers Should Jump on The Bandwagon

online real estate marketing

Blogging – It’s something that it seems like everyone does now. You’ve probably already heard that you should be doing it and maybe you even have a twinge of guilt that you’re not or not doing it enough. So, what is it all about? And how exactly does it help you market your brokerage? What … Read More Blogging: Why Brokers Should Jump on The Bandwagon

How to Generate Leads with Content Marketing

broker content marketing strategy

In 1996 Bill Gates, founder of Microsoft, famously said “Content is King”. While his vision has taken some interesting twists and turns over the years, the basic idea is now well-established. The development of content as a tool for marketing businesses of all types contributes heavily to the millions of content pieces published on the … Read More How to Generate Leads with Content Marketing