Category Archives: Real estate agent marketing

How to Appeal to Downsizing Boomers

When the kids move out and mom and dad retire, the expense of that big house and all that property maintenance can start to feel like an expense they don’t really need. This is the mindset driving downsizing for many Baby Boomers. As an experienced broker with deep knowledge of your local market, you and … Read More How to Appeal to Downsizing Boomers

Recruiting Top Real Estate Agents

Recruiting Real Estate Agents

Recruiting agents is the lifeblood of building your real estate brokerage. Agents will come and go and often it can feel like a roller coaster, but if you are constantly recruiting, you will keep your pipeline full and that will help minimize the ups and downs. It’s important to continually recruit a good mix of … Read More Recruiting Top Real Estate Agents

Don’t Forget About The Baby Boomers

Real Estate Agent With Baby Boomers.

With all the attention being showered on Millennials, it’s very easy to forget about the largest generational market that existed before them – Baby Boomers. Baby Boomers are still out there and still own plenty of real estate.  Members of this generation are retiring or are approaching retirement age, which is when many choose to … Read More Don’t Forget About The Baby Boomers

Undeniable Traits Of A Successful Leader

As a real estate broker, you are no longer directly responsible for leading buyers and sellers through the complexities of real estate transactions. Instead, you are now charged with the responsibility of successfully leading your team of real estate agents to reach their potential. While there are many traits and skills that make up what … Read More Undeniable Traits Of A Successful Leader