Category Archives: Real Estate Agent Marketing

Hit the Ground Hard, After the Holidays

There is no denying that many real estate agents and brokers across the country experience the slowing season in Winter. While many will just accept this as being par for the course, in real estate, your drive to start off the new year with a bang can put you ahead of the game in 2020. … Read More Hit the Ground Hard, After the Holidays

Undeniable Traits Of A Successful Leader

As a real estate broker, you are no longer directly responsible for leading buyers and sellers through the complexities of real estate transactions. Instead, you are now charged with the responsibility of successfully leading your team of real estate agents to reach their potential. While there are many traits and skills that make up what … Read More Undeniable Traits Of A Successful Leader

Yes, Your Agents Need a Business Plan, Too

Agent writing business plan

As a knowledgeable broker, you’ve hopefully been writing your own business plan every year. You have seen the benefits of planning out your growth goals and “knowing your numbers”. However, are your agents taking the time to do the same? As a coach and the leader of your team, you can stimulate growth and inspire … Read More Yes, Your Agents Need a Business Plan, Too

Portrait of a Gen Y Homebuyer

One of the most important niches in the real estate market today are the Generation Y homebuyers, otherwise known as Millennials.  Roughly defined as those born between 1980 and 1994, this group of over 71 million citizens is now 25-39 years old and represent most of the first and second time homebuyers in the US … Read More Portrait of a Gen Y Homebuyer