Category Archives: Real Estate Agent Marketing

Portrait of a Gen Y Homebuyer

One of the most important niches in the real estate market today are the Generation Y homebuyers, otherwise known as Millennials.  Roughly defined as those born between 1980 and 1994, this group of over 71 million citizens is now 25-39 years old and represent most of the first and second time homebuyers in the US … Read More Portrait of a Gen Y Homebuyer

How to Prospect FSBO and Expired Listings

For Sale by Owner Sign

Real estate agents and brokers all know about the value of For Sale By Owner and Expired Listing leads from the start of their career.  However, obtaining these listings is easier said than done for most. As an experienced broker and leader, you can help your agents mine these leads. All your agents need is … Read More How to Prospect FSBO and Expired Listings

How to Appeal to Downsizing Boomers

When the kids move out and mom and dad retire, the expense of that big house and all that property maintenance can start to feel like an expense they don’t really need. This is the mindset driving downsizing for many Baby Boomers. As an experienced broker with deep knowledge of your local market, you and … Read More How to Appeal to Downsizing Boomers

Recruiting Top Real Estate Agents

Recruiting Real Estate Agents

Recruiting agents is the lifeblood of building your real estate brokerage. Agents will come and go and often it can feel like a roller coaster, but if you are constantly recruiting, you will keep your pipeline full and that will help minimize the ups and downs. It’s important to continually recruit a good mix of … Read More Recruiting Top Real Estate Agents