Category Archives: Real estate agent marketing

The Importance of Video in Email and Social Media Communications

video in real estate listings

You may have heard about the growing importance of video in marketing and social media these days. If you haven’t hopped on the bandwagon yet, it’s not too late to incorporate it into your marketing strategy for your brokerage or your agents.   Here are a few ideas to help you use these marketing tools more … Read More The Importance of Video in Email and Social Media Communications

How to Develop Managers in your Brokerage

Real estate franchise coaching

  A broker recently told us about his first ever performance review as a manager. “I remember my boss telling me that though I was very smart and energetic I had to learn to ‘let go of the bench’. It is a lesson I took to heart when I became a real estate broker.” This … Read More How to Develop Managers in your Brokerage

Attracting the First-Time Homebuyer: Selling to Millennials

selling real estate to millennials

Millennials are entering the housing market and their priorities are very different from previous generations. As a result, many real estate agents are struggling to get in front of this segment and finding that their old methods of marketing and advertising aren’t working. Here are some tips from the real estate marketing and franchise leaders … Read More Attracting the First-Time Homebuyer: Selling to Millennials