Category Archives: Real estate agent marketing

Recruiting Top Real Estate Agents

Recruiting Real Estate Agents

Recruiting agents is the lifeblood of building your real estate brokerage. Agents will come and go and often it can feel like a roller coaster, but if you are constantly recruiting, you will keep your pipeline full and that will help minimize the ups and downs. It’s important to continually recruit a good mix of … Read More Recruiting Top Real Estate Agents

Don’t Forget About The Baby Boomers

Real Estate Agent With Baby Boomers.

With all the attention being showered on Millennials, it’s very easy to forget about the largest generational market that existed before them – Baby Boomers. Baby Boomers are still out there and still own plenty of real estate.  Members of this generation are retiring or are approaching retirement age, which is when many choose to … Read More Don’t Forget About The Baby Boomers

Undeniable Traits Of A Successful Leader

As a real estate broker, you are no longer directly responsible for leading buyers and sellers through the complexities of real estate transactions. Instead, you are now charged with the responsibility of successfully leading your team of real estate agents to reach their potential. While there are many traits and skills that make up what … Read More Undeniable Traits Of A Successful Leader

The Importance of Video in Email and Social Media Communications

video in real estate listings

You may have heard about the growing importance of video in marketing and social media these days. If you haven’t hopped on the bandwagon yet, it’s not too late to incorporate it into your marketing strategy for your brokerage or your agents.   Here are a few ideas to help you use these marketing tools more … Read More The Importance of Video in Email and Social Media Communications