Category Archives: Real estate broker marketing

Five New Year’s Resolutions for your Brokerage

The New Year came fast and is already in full swing. Did you make any resolutions? It’s important to maintain your focus on where you want to be in 12 months. Continue to take the lead and decide what direction you want to move your brokerage toward this year. Just as in your personal life, … Read More Five New Year’s Resolutions for your Brokerage

Don’t let Leads Go Cold Part 1 – Being Responsive

real estate lead generation

As an experienced real estate broker, you’ve spent your time in the trenches as an agent doing whatever you had to do to create buying and selling opportunities for yourself.  How do you help your agents approach their business with the same level of excellence?  You can probably think of instances where  buyers or sellers … Read More Don’t let Leads Go Cold Part 1 – Being Responsive

What You’re Really Paying for When You Invest in a Real Estate Franchise

real estate broker marketing

When you’re considering purchasing a real estate franchise, brokers inevitably focus on the costs of the investment trying to understand if gains made by the relationship will ultimately outpace costs of the relationship. While each franchise is different, here are some of the key things you should expect from a real estate company offering a … Read More What You’re Really Paying for When You Invest in a Real Estate Franchise

Why the Internet Will Never Replace a Handshake

real estate technology

It’s no secret that the Internet has changed the real estate industry – and every other industry for that matter. It’s made every transaction easier, smarter and faster. We can sit at our computers or look at the palm of our hand and browse a home down the road or across state lines, ask a … Read More Why the Internet Will Never Replace a Handshake