Category Archives: Real estate broker marketing

Portrait of a Gen Y Homebuyer

One of the most important niches in the real estate market today are the Generation Y homebuyers, otherwise known as Millennials.  Roughly defined as those born between 1980 and 1994, this group of over 71 million citizens is now 25-39 years old and represent most of the first and second time homebuyers in the US … Read More Portrait of a Gen Y Homebuyer

Improve Your First Online Impression

These days, buyers, sellers, and agents are finding you for the first time online more than ever before. According to a study conducted by NAR in 2018, more than 90% of home buyers conduct their home search online. So, whether it is from a listing that matches their search, social media, a third-party website, or … Read More Improve Your First Online Impression

Are You On the Fast-Track to Success or Failure?

real estate broker business

Brokerages fail for many reasons, but sadly many real estate businesses follow the same, time-worn path. Is yours one of them? To ensure success, you’ll want to avoid common mistakes. However this is a lot easier said than done, as in real estate, brokers often assume the path to success is the most heavily traveled … Read More Are You On the Fast-Track to Success or Failure?

Don’t Let Your Brokerage Get Caught In “The Shiny Penny Syndrome”

There’s one thing for certain about the real estate industry–there is no shortage of gadgets, downloads, software tools, or marketing services targeted to brokerages. And as a broker, it’s easy to get distracted – you’re afraid you’ll be left behind if you don’t take advantage of the latest and greatest thing out there. At Weichert®, we … Read More Don’t Let Your Brokerage Get Caught In “The Shiny Penny Syndrome”