Category Archives: Real Estate Broker Marketing

What You’re Really Paying for When You Invest in a Real Estate Franchise

real estate broker marketing

When you’re considering purchasing a real estate franchise, brokers inevitably focus on the costs of the investment trying to understand if gains made by the relationship will ultimately outpace costs of the relationship. While each franchise is different, here are some of the key things you should expect from a real estate company offering a … Read More What You’re Really Paying for When You Invest in a Real Estate Franchise

Portrait of a Gen Y Homebuyer

One of the most important niches in the real estate market today are the Generation Y homebuyers, otherwise known as Millennials.  Roughly defined as those born between 1980 and 1994, this group of over 71 million citizens is now 25-39 years old and represent most of the first and second time homebuyers in the US … Read More Portrait of a Gen Y Homebuyer

Improve Your First Online Impression

These days, buyers, sellers, and agents are finding you for the first time online more than ever before. According to a study conducted by NAR in 2018, more than 90% of home buyers conduct their home search online. So, whether it is from a listing that matches their search, social media, a third-party website, or … Read More Improve Your First Online Impression

Are You On the Fast-Track to Success or Failure?

real estate broker business

Brokerages fail for many reasons, but sadly many real estate businesses follow the same, time-worn path. Is yours one of them? To ensure success, you’ll want to avoid common mistakes. However this is a lot easier said than done, as in real estate, brokers often assume the path to success is the most heavily traveled … Read More Are You On the Fast-Track to Success or Failure?