Running a real estate brokerage has its share of expenses. Payables—large or small—are a necessary part of doing business. Expenses like rent, office supplies, insurance, furniture etc. are easy to understand and manage. What is less obvious are the investments in marketing, advertising and technology that many brokers spend thousands or even tens of thousands … Read More Stop Seeing Red: A Smarter View of Brokerage Expenses
Category Archives: Real Estate CRM
In Part 1 of this series about keeping leads warm we discussed the new definition of “responsive” and the importance of being that first conversation with a lead. In the second part of the series our focus moves beyond responsiveness and answers the question: “How do we nurture and leverage all the contacts we make … Read More Don’t let Leads Go Cold Part 2 – Have a Follow Up Process
The leads generated for your company and your agents are one of your most valuable assets. Anytime a prospect moves on to another brokerage or doesn’t close because your agents did not actively nurture them and convert them to clients, you are losing potential revenue that could have come into your brokerage and your team. … Read More Real Estate CRM’s – A Must Have Tool For Your Brokerage
The Open House has been around a long time. However, most agents don’t work this opportunity as much as they should. And if they are new to the industry, this marketing system offers an excellent opportunity to grow their book of business. Not only are agents selling their current listing, but they are potentially … Read More Open Houses Go High Tech With Today’s CRMs – Are You Missing Lead Opportunities?