As a broker, you have carefully built your brand through targeted advertising and marketing. You have strategically calculated a marketing plan to funnel quality leads in a variety of markets to your agents to help them close more transactions. Your website, social media presence and other digital marketing is part of your overall plan. But … Read More Need A Lead Magnet? Give Them Something They Want.
Category Archives: Real Estate Lead Generation
In Part 1 of this series about keeping leads warm we discussed the new definition of “responsive” and the importance of being that first conversation with a lead. In the second part of the series our focus moves beyond responsiveness and answers the question: “How do we nurture and leverage all the contacts we make … Read More Don’t let Leads Go Cold Part 2 – Have a Follow Up Process
As an experienced real estate broker, you’ve spent your time in the trenches as an agent doing whatever you had to do to create buying and selling opportunities for yourself. How do you help your agents approach their business with the same level of excellence? You can probably think of instances where buyers or sellers … Read More Don’t let Leads Go Cold Part 1 – Being Responsive
It’s no secret that social media is an invaluable resource for building brands, generating leads and effectively marketing yourself and your services to potential clients – but what does this mean for real estate? And how can brokers utilize this resource properly? Here are some insights from real estate lead generation specialists at Weichert on … Read More Instagram Live & Facebook Live – Using Social Media for Real Estate Lead Generation