There are many social networking sites that can contribute to lead generation within your brokerage. Most brokers and agents are already using Facebook, Instagram, and Twitter, but LinkedIn is probably one of the best, yet most underutilized lead generation sites. According to HubSpot’s recent survey of 5,198 businesses, LinkedIn provides almost three times the lead … Read More 5 Things You Can Do On LinkedIn to Increase Leads
Category Archives: Real Estate Marketing Tools
It’s a crowded real estate market out there. Between independent brokerages and national brands, there are a lot of options for agents and potential buyer or sellers. What’s going to influence their decision and make you stand out? Maybe it’s a good reputation for performance and service; maybe it’s how often they see your signs … Read More Differentiating Your Brokerage In A Crowded Market
When competing for a listing, every Agent wants to maximize their commission. However, in an age of discount brokerages and easily-accessible online information, clients are often left wondering whether they are getting the best value. “What exactly am I getting for my money?” they may ask. This is where having a solid listing presentation can … Read More Demonstrating Value: The Power of a Good Listing Presentation.
Your bustling independent brokerage is a testament to how hard you’ve worked to be known as an expert in your local real estate market. Still, it’s hard to keep up with new real estate laws, tax changes and the ever forward march of technology and digital strategies while running your daily brokerage operations. You can’t … Read More Six Ways To Network With Fellow Brokers