Category Archives: Real Estate Technology

Tech May Bring Them, But It’s You That Closes Them.

We live in a world of distractions. The media, news, entertainment, technology tools and social media are constantly bombarding us from all directions. It’s easy to get sucked in to all the cool, shiny new ways to attract leads. While tech is great for attracting leads, don’t become so distracted that you forget to practice … Read More Tech May Bring Them, But It’s You That Closes Them.

From Conversation to Conversion – Strategies that Work

Much of our energy as real estate professionals goes into figuring out how to get in front of more clients. How to be involved in more transactions in our markets, and how to get that first call when someone is looking to buy or sell. Equally important, however, is what you do with that call … Read More From Conversation to Conversion – Strategies that Work

Don’t let Leads Go Cold Part 2 – Have a Follow Up Process

real estate lead generation

In Part 1 of this series about keeping leads warm we discussed the new definition of “responsive” and the importance of being that first conversation with a lead. In the second part of the series our focus moves beyond responsiveness and answers the question: “How do we nurture and leverage all the contacts we make … Read More Don’t let Leads Go Cold Part 2 – Have a Follow Up Process

Why the Internet Will Never Replace a Handshake

real estate technology

It’s no secret that the Internet has changed the real estate industry – and every other industry for that matter. It’s made every transaction easier, smarter and faster. We can sit at our computers or look at the palm of our hand and browse a home down the road or across state lines, ask a … Read More Why the Internet Will Never Replace a Handshake