Tapping Into The Relocation Market

Real Estate Agent_Recruiting

Online retail giant Amazon is searching for another location outside of the Northwest to build a $5 billion facility and hire up to 50,000 employees. While many would be hired from the direct vicinity, others would come from nearby regions or even out of state, making a move necessary for a percentage of employees. Could you capitalize on this influx of home buyers or renters if your town or city was chosen?

Relocation Clients Matter

Of course, other companies don’t just start up in a new state, but transfer employees from an office in one location to an existing office in another state, sometimes due to mergers and acquisitions. The most recent movement trend research from the Worldwide Employee Relocation Council indicates that 49 percent of transferees were relocating for the first time due to a promotion or lateral move. First-time relocation clients require extra help navigating the ropes from selling their current home in one city to purchasing or renting a new home in the perfect location in another city.

Create A Specialty In Relocation

As a broker, you should be looking at all revenue sales streams for your brokerage. Making relocation a specialty taps into this lucrative market where few tread, providing you with valuable and consistent leads any time of year. Relocating buyers and renters want someone who knows the area well and can educate them on all the local amenities, services, schools, eateries and entertainment with an over-all knowledge of what makes the area tick. The challenge of course, is understanding how that business works and then getting the relationships with the corporate entities that do most of the relo in your area. These relationships are often under contract to other national real estate companies and it can be difficult for independent brokers to make inroads into this market.

That’s where an affiliation with a large national real estate brand can be particularly helpful Weichert Workforce Mobility for instance, is Weichert’s national relocation company, responsible for managing relo services for companies large and small around the world. These opportunities feed our qualified local Weichert brokers in markets all over the country, providing yet another lead funnel in addition to Weichert Lead Network.

Serving relocation clients requires some special knowledge and training. These clients require a reliable and stable brokerage they can trust with what, for many, is a daunting move. As a broker you must provide agents or teams who are interested in this section of the market with training to gain relocation designations or recruit those already relocation designated that have valuable experience in this field.

 Be The Go-To Relocation Brokerage

Depending on your location, you can position your brokerage as the relocation authority and create messaging in your marketing materials—from advertising to social media—with that in mind. Work with various moving companies, house cleaners and other services to provide clients a streamlined transfer experience to reduce the high stress of making a big move. This way your brokerage is always the area go-to for organizations or referral agents with client relocation needs. This is a labor-intensive process and an additional expense at first, but will pay off in time.

The Inside Track To Relocation

The easiest way to get up and running is to join forces with a company that’s already in the business. Weichert Affiliates, for example, have the opportunity to qualify for leads through Weichert Workforce Mobility, a leader in the relocation business. If this is something you are interested in for your brokerage, maybe it’s time to take a look at a Weichert franchise. Call 877-533-9007 or go to weichertfranchise.com to learn more.