4 Reasons Why Using A Real Estate Contact Management System (CRM) Helps With Your Lead Management Strategy

In the real estate industry, leads are everything. They’re what can build your business, help you grow, expand your team and increase profits – but too often, promising leads can get lost in the day to day frenzy of activity. This is where a real estate CRM system comes into play. These software systems are developed specifically for the real estate industry in order to help your team make the most of their leads.  Here’s how:

  • Better management of leads by agents on the go:

Productive real estate agents are often out of the office, whether it’s going door-to-door finding prospective clients, making listing presentations or closing deals. However, it’s equally important for agents to effectively and efficiently follow up on leads while conducting these day-to-day business tasks. Prompt and consistent follow-up is crucial in closing a lead and a CRM system allows agents to respond, track and follow up on leads wherever they are through smartphone, laptop or tablet.

  • Fewer missed opportunities:

In a tech-savvy industry, potential clients and leads can come from a multitude of sources: from your existing book of business, website and social media pages as well as through phone calls and emails. Checking up on these manually can quickly become a nightmare and being unable to manage leads or stay in front of client needs effectively means missing out on opportunities. CRM systems make it easy to collect and respond to these queries through automated tracking, customized management and even automated responses. An agents’ leads and business contacts can be organized in a user-friendly interface and they can set reminders for follow-ups.

  • Convenient integration with lead flow sources:

If you are fortunate to have a good source of incoming leads, the best real estate CRM systems will integrate with those resources, making it easy to follow-up on and manage the lead from receipt until close. For example, Weichert attracts more than 3 million web visits every month to its website, driving leads to its call center where they are screened, qualified and transferred to an agent in minutes. Those lead details are then transferred into the agent’s profile in WeichertPro, a proprietary CRM, where the agent can then use the software’s tools to follow up and manage the lead to close.

  • Boosts customer service:

Customer service excellence is essential for any company looking to make a positive impression and get a leg up on its competition. CRM systems ensure that no queries go unanswered – which can be a real differentiator in the real estate industry. With innovative contact management, all your contacts are available at your fingertips and grouped to your specific requirements. CRM systems can even send timely, personalized emails on your behalf, without you needing to do a thing. These are the small touches that can make a big difference in your bottom line.

Get the Most Out of Real Estate Lead Generation with the Weichert® CRM System 

The Weichert Franchising System combines decades of real estate experience and expertise with cutting-edge technology, real estate coaching programs and tools, including an innovative, easy-to-use real estate CRM system. Designed to support real estate agents and agencies that want to grow and succeed in a tech-savvy market, this system focuses on combining high-quality lead generation resources with streamlined customer service and real estate business management tools.

For more information, please contact us today and see if the Weichert Franchise is a good fit for your brokerage.