Tag Archives: best real estate agent marketing

Your Real Estate Team is Doing Great!  What’s Next?

You became a successful agent. Then you went on to build a successful team within your brokerage. The trend toward the growth of real estate teams within a brokerage is growing. In a 2018 survey, NAR found that a full 26 percent of respondents were members of a real estate team inside a brokerage. Of those who were not, a full 39% have considered joining or starting one. While teams can vary in size, the NAR study found that a typical team is 4 people and most members (80%) are licensed agents. Do you wonder what the next level of success is for you and your team? Perhaps you are ready to open a brokerage of your own?

It turns out that experienced, and successful team leaders have been developing many of the same skills and overcoming many of the same challenges that are required to be a successful brokerage owner.

Some of these include:

  1. Attracting and motivating agents and other team members.
  2. Designing roles and responsibilities within the team based on the strengths and weaknesses of team members.
  3. Delegation of work, and management touch points.
  4. Setting a vision for the teams activities
  5. Creating a positive work environment
  6. Deciding what technology and marketing tools the team will use.
  7. Designing processes for efficient and fair distribution of work in the team.
  8. Creating training programs for new team members
  9. Negotiation of fair commission splits with the broker of record and your team.
  10. Creation of an overwhelmingly positive experience for buyers and sellers.

In many cases, strong team leaders can apply the skills they have learned in team development, to form their own brokerage. With so much overlap between creating a successful team and being a broker, the transition may be less painful than many team leaders imagine. And on the other side of that transition, truly lies unlimited growth potential for you, your team and your business.

What is Involved in Becoming My Own Broker?

Broker requirements do vary from state to state and there are many online resources for getting specific requirements in your state. In addition to obtaining appropriate licensing, there are a number of things a new broker will need to navigate.

  1. Select a physical location for your new office.
  2. Decide whether you will be independent or affiliate with a national real estate franchise.
  3. Develop a business plan, with a heavy emphasis on your recruiting plan.
  4. Decide on the tools you will use and the marketing approach.
  5. Work out a budget for expenses and obtain financing if necessary.
  6. Develop your own digital home online with a website, branded social profiles, etc.

An affiliation can offer a lot of support in making the transition, including a full roadmap of proven processes and tools that can be plug and play for the new broker. But perhaps even more valuable will be the personal coaching and guidance that brokers receive as part of the Weichert system. Our team consists of genuinely experienced real estate professionals who guide you through proven processes that have helped hundreds of Weichert franchisees be successful. Through one-on-one coaching sessions, well established training programs, regional coaches, management conferences, and a network of supportive peers, we can help team leaders bypass the pitfalls of starting a brokerage and help you continue your path to growth.

From Team Leader to Brokerage Owner with Weichert

Not every team situation is a good fit for the transition to a broker, but if you are focused on even more success for you and your team, Weichert may be the solution you are looking for.

For more information please visit https://weichertfranchise.com

5 Ways To Leverage Your Network

One could argue that as a real estate broker, you are only as good as the people you surround yourself with. That being said, it is not only important that you build a strong brokerage filled with talented and motivated agents, but you need to cultivate a larger network filled with respected professionals with a wide variety of knowledge in diverse business areas. While most brokers have accumulated a good set of contacts over the years, it is important that you know how to leverage that network to get the most out of it in terms of leads, referrals, and insight. With some careful planning and a well-rounded strategy in place, you can easily squeeze a remarkable amount of value out of the network you have already built. Here are some proven methods of doing just that from the experts at Weichert.

Collaborate to Create Content

Everyone knows that in the digital era of real estate, content remains king. Rather than making all of your content completely about your brokerage, you can expand your reach by including appropriate network partners in your content. Partner with other local professionals, charities, small business owners, and complementary real estate professionals (ie. Lawyers, title companies, home inspection, etc.) to create hyperlocal infotainment style content that helps both businesses to grow, showcase expertise and capitalize on one another’s following. For example, you could partner with your preferred home inspection company to create a blog post about the top 3 things to look for in a home inspection. Or create a post on the best local restaurants for “date night” and partner with the owners or managers of those restaurants to build the content. Typically, those businesses that you partner with will be more than happy to promote your content on their own websites and social media, resulting in greater brand reach, and awareness.

Pay It Forward

Being generous with referrals helps to grow your own referral business exponentially. Have you ever had someone do a favor for you or send you a referral without being prompted to? Didn’t you notice how compelled you felt to pay back that favor? If you take the lead by sending referrals to people in your network that you trust and believe in, you can bet that they will be likely to return the favor. Be sure to keep your eyes peeled on social media platforms like Facebook which will make it easy for you to tag and refer the other business owners in your network. This rule of reciprocity is powerful and will help you to stand out in any networking group you belong to.

Attend Events With A Purpose

It’s easy to attend networking events and stick to people you may already know. While it is good to further develop the connections that you have already made, you should also push yourself to form new connections and look for opportunities to make additional connections within your existing network. Develop a good “elevator speech” about what you do that doesn’t make you sound like every other real estate professional in your market, clearly communicates who you target, and defines the value you provide. Also, make sure to ask the new people that you meet what type of referrals they are looking for so you can keep them in mind when looking for ways to pay it forward.

Look Outside Your Market

Social media is an excellent source of other real estate professionals and entrepreneurs that you can connect with to exchange ideas and solve challenges that arise as you grow. One easy way to connect with other like-minded professionals is to look for groups on Facebook and LinkedIn that focus around topics that can help you to grow, as well as, offer you the opportunity to share your own expertise. Additionally, there are plenty of real estate groups out there that can offer referrals and relocation business which can be profitable if you’re able to act quickly.

Leverage a Brand’s Internal Network

One of the best ways to take your networking options to the next level is to consider affiliation with a national brand like Weichert. While networking may not be the first thing you think of when considering joining a franchise, it can quickly become one of the major benefits of affiliation. A brand like Weichert for instance, brings with it the family-like camaraderie of other experienced brokers, trainers, and a huge infrastructure of coaching and lead generation that is part of the power of our internal network and our many real estate divisions. Our internal network can translate directly into sales opportunities through our international relocation company, our national lead generation network, our network of Referral Associates, online chat boards, as well as the relationships you develop directly with other Weichert brokers across the country through some of the many management conferences and events that Weichert facilitates.

At Weichert, we understand the power of networking because we’ve always taken a people-first approach to supporting every member of the team. To learn more about how Weichert brokers are empowered to develop and leverage our network go to www.weichertfranchise.com.

Build Your Business, Let Your Agents Sell Listings

Running a real estate brokerage is a rewarding business. You can do things your way from choosing a name and a location, training and mentoring a team, and driving your marketing.  You know you’ll never forget the excitement you felt when your sign was hung outside your brokerage for the first time. You made the transition from motivated sales associate to independent business owner and with that, comes a necessary shift in your thinking, and your actions.

The Salesperson Within

Most of the independent brokers we talk to were excellent sales associates. It’s why they made the move to being a broker. But a few years in, too many of them are still actively selling their own listings on a day to day basis. If this describes you, you have to know that you’re limiting your brokerage growth by continuing to actively sell. Before you hung your sign, the inner manager in you should have begun to change your focus from selling, to the process of managing. This means recruiting both experienced and promising new agents, and figuring out how to make them successful. Sure, it’s hard to break away from selling homes. After all, your sales prowess paid your bills all these years, but now it’s time to use your expertise to help other agents succeed and increase your bottom line. Salaried or contracted specialized administrative employees can help ease your work load and move you away from directly working with buyers and sellers to focusing on increasing agent transactions.

The Case for Letting Go

Many brokers mistakenly believe that they can’t stop selling or they won’t have the revenue to continue their operations or sustain their own income level. Inevitably this feeling is really due to another issue: you don’t believe your staff is able to do it as successfully as you. While this may even be true, if you want your brokerage to continue to succeed and grow, you need to invest in addressing that issue, not out meeting sellers to get listings. Train your agents to sell like you do, recruit new agents, and resist the temptation to slide back to old ways. Do that and everyone will reap the benefits and financial reward.

In fact, non-selling brokers typically earn more than those that continue to sell after opening their own brokerage. National Association of Realtors member profile for 2015 showed that managing brokers who solely took charge of their brokerage earned a median annual salary of $102,200 as opposed to $86,400 for brokers who also were in the field listing homes and/or working with buyers.

Handle Business Details

Think back to when you were working for another brokerage as a salesperson. How do you think everything ran so smoothly? Through the broker’s hard work on the various day-to-day activities of running the brokerage as a business. Or maybe it didn’t run smoothly, because the broker was too focused on their own selling or not invested in developing their agents.

Similarly, your mindset should only be on overseeing business details, such as continuing to foster your business and your brand to help agents get a leg up on the competition and your brokerage keep its integrity and sorecuieputation, among a slew of other operational tasks. If you are overwhelmed with the sheer number of tasks involved in managing your own brokerage and need a roadmap, you can consider an affiliation with a national real estate brand like Weichert. Our affiliates have the advantage of a blueprint for running a successful real estate brokerage, complemented with many broker tools to help handle business operations, marketing, recruiting and training that points you to the activities you should be working on for success.

Build A Better Life

When your entire brokerage is run seamlessly as a business, you are making a better life, not just for you and your family, but for all your agents. A successful brokerage means you can confidently take the family on vacation, knowing that the systems and people you’ve put in place will handle affairs while you are away.

Weichert has helped hundreds of brokers build the business of their dreams, contact us today at 877-567-3350 or online at http://weichertfranchise.com.

Get Involved. Win Clients.

Weichert Franchise

In a world where people are constantly being bombarded with marketing messages, it can be very difficult to stand out and build a dominant brand. It’s important that your real estate marketing plan is multi-faceted and consumers see you in more than just one context. It’s not enough to justadvertise on Facebook or justsend out direct mail. A good real estate marketing plan includes all of these and one often over-looked component: community involvement. This is a unique way to connect with potential clients in your community without directly marketing to them. And if you do it right, you can attain amazing results. More and more, savvy real estate brokers are discovering that clients and their community appreciate seeing the human side of a business through its community involvement and can be a great start to building those lasting relationships. Here are some actionable steps you can take to build those relationships and leverage them to win more business.

Three Ways to Engage With The Community

The first thing you need to do is find simple ways of becoming more engaged with your community. The following three strategies will not only feel amazing for you and your team, but also make good business sense and will build a positive brand perception.

Align Yourself with A Local Charity

By choosing an official charity to support, you have the opportunity to socialize locally in a meaningful way. This works best if you select a cause that you and your team feel passionate about and is well-recognized by the community. Being a visible sponsor for an active charity is a great way to keep your brand in front of the community while making positive contributions.

Hold Regular Workshops

Become an educator by hosting local workshops.  You will build the perception that you are both an expert and an ally.  The time before and after these workshops will give you and your team the opportunity to answer and ask questions that can spark relationships which can lead to future business. The key to success here is to choose workshop topics that are relevant and valuable to your neighborhoods, such as Home Buyer Seminars.

Participate in Community Events

Is your town hosting a parade, race, festival or other event looking for sponsors? Sign up! It will be great exposure for you, show the neighborhood you care and usually includes an opportunity for your agent team to be out interacting with active members of the community in some capacity.

Shout Out Your Good Deeds

It always feels good to give back, but it’s important to let people know about it!  Promote your work and accomplishments in order to gain the valuable recognition your real estate team deserves. Here are some simple ways to do that.

Press Releases to Local Media

A press release is a quick way to get the word out to local papers, magazines, radio, and television stations that there will be an event of interest. Of course, your participation in that event will be included and will help to raise eyebrows about your involvement. Press releases work well before and right after events, but if are looking to drum up attendance, plan to send one prior to the event.

Feature the Event in Instagram and Facebook Stories With Local Influencers

If you want to maximize the exposure of your event or involvement, invite local Instagram or Facebook influencers to help you promote it. In most cases, if it is a charitable cause, they will do this for free. This saves you from having to pay for ads, yet will likely yield even better results in terms of brand recognition, followers gained, attendance won. Don’t have an influencer?  No problem! Facebook and Instagram are still great outlets to promote your company’s involvement, both pre-event and post-event.

Include the Event in Your Newsletter

Have a weekly or monthly newsletter? Be sure to let your subscribers know about your activities. In fact, you should consider devoting an entire newsletter to explain the cause and why it deserves their support or why they should attend that particular workshop you have coming up. This helps to remind your subscribers that you aren’t just here to sell real estate but that you truly care about the community where you do business.

Highlight Your Involvement on Your Website

If you are frequently involved in events of your own or others around the community, create a news section on your website to promote this activity. Be sure to include as many pictures and videos of each event displaying your team hard at work. You could also include highlights from the events right on your homepage.

Getting Involved Goes A Long Way

Being intimately involved with the community is a principle that Jim Weichert understood from day one of his real estate career when he handed out business cards at the local train station. As an experienced broker, you know that there is no replacement for the human-to-human connection. It’s also one of the most valuable assets to building a successful real estate brand. A franchise system such as Weichert coaches on best practices for building relationships, connecting with the people in your community and provides things such as PR services to help you promote your company’s news locally. If this is the type of brokerage support you’re looking for go to www.weichertfranchise.com or call 877-567-3350 to learn more.