Tag Archives: best real estate franchise

Are You Using 3D Tours? Now Is the Right Time to Try Them

Although we may never have imagined how the world would be impacted by COVID-19, one thing that is for sure is that the real estate industry has reacted dynamically. One of the most obvious ways in which real estate agents and brokers have had to pivot during this challenging time is to go from making virtual and 3D tours a nice-to-have to a necessity in marketing listings. In fact, even buyer agents are finding themselves giving virtual tours of listings. If you’ve never used it as part of your marketing strategy, now might be the time to look into this technology. They may become a staple long after restrictions subside. Here are a few reasons why the experts at Weichert believe they should become an ongoing staple in your business.

How COVID-19 Has Changed The Status Quo

Before the outbreak, adding virtual or 3D tours using technology by companies like Matterport or Ricoh Tours to let buyers tour the property was a luxury. However, the cost of producing these and the equipment needed has become fairly reasonable and there is no reason not to use it. Most brokers who have invested in them will speak to the positive impact they can have on the ability to deal with an increasingly virtual real estate industry.

What are the upsides? By being able to share the tour digitally on social media and email, you can increase overall exposure for the property. You can also reach potential buyers who may normally not have been able to attend an open house due to distance or scheduling conflicts. Because 3D tours give viewers a better idea of the space and flow of the home vs. still photography alone, viewers will get a better idea of whether a particular property is really a potential match for them. This also helps make the process more efficient, so you are spending additional time showing the property only to those who are most serious about it.

What Should You Include in Your 3D Tours?

Just like with any piece of marketing material, 3D tours are not all created equally. If you really want your virtual and 3D tours to spark deals, you need to be strategic with them. Just like when you are taking professional photos, make sure the home is staged properly and free of clutter. Make sure to capture all the best aspects of the home, including the exterior. Here are some other things to include in your tours to increase viewership and conversion rates:

 Give Them a Reason to Watch: When promoting the tour, make sure you include reasons for people to watch or engage. In this, there is an art to really paring down the excitement of the listing to a soundbite which is something most agents are well acquainted with doing. Let potential viewers know what they will learn during the tour and how they will benefit from the tour. You may even want to host a contest and announce the winner during the tour if you elect to do a live version.

 Promote Lifestyle Benefits: Rather than just listing off the characteristics of the property, let your narration explain how the property provides a specific type of lifestyle. Don’t just tell them what the house has, but showcase how they benefit from what the house has.

 Provide a Call-To-Action: Make sure you include a strategic and easy call-to-action at the end of the tour. This could be to schedule a private tour, contact you for questions or anything else you want the viewers to do next.

How To Get More Leverage With 3D Tours

Just because you may be hosting your virtual tour on one platform does not mean that you shouldn’t also use it on others. Share your tour to all of your social media accounts, a blog post about the listing, your email newsletter, and any other marketing materials you produce for the property. Furthermore, you can give your tours a popularity boost by including relevant hashtags along with your posts on social media and boosting these posts on Facebook.

While it is still uncertain how much longer it will be until people are comfortable freely going in and out of properties again to view them, you can be sure the use of 3D and virtual tours are here to stay. The brokerages that adapt will become stronger as a result. Weichert and its affiliates know first-hand how important it is to evolve sales practices and adopt new technologies as they become available. It keeps the entire team ahead of its competition while empowering them to do more.

To learn more about how to grow your business with a Weichert franchise go to weichertfranchising.com.

Your Real Estate Team is Doing Great!  What’s Next?

You became a successful agent. Then you went on to build a successful team within your brokerage. The trend toward the growth of real estate teams within a brokerage is growing. In a 2018 survey, NAR found that a full 26 percent of respondents were members of a real estate team inside a brokerage. Of those who were not, a full 39% have considered joining or starting one. While teams can vary in size, the NAR study found that a typical team is 4 people and most members (80%) are licensed agents. Do you wonder what the next level of success is for you and your team? Perhaps you are ready to open a brokerage of your own?

It turns out that experienced, and successful team leaders have been developing many of the same skills and overcoming many of the same challenges that are required to be a successful brokerage owner.

Some of these include:

  1. Attracting and motivating agents and other team members.
  2. Designing roles and responsibilities within the team based on the strengths and weaknesses of team members.
  3. Delegation of work, and management touch points.
  4. Setting a vision for the teams activities
  5. Creating a positive work environment
  6. Deciding what technology and marketing tools the team will use.
  7. Designing processes for efficient and fair distribution of work in the team.
  8. Creating training programs for new team members
  9. Negotiation of fair commission splits with the broker of record and your team.
  10. Creation of an overwhelmingly positive experience for buyers and sellers.

In many cases, strong team leaders can apply the skills they have learned in team development, to form their own brokerage. With so much overlap between creating a successful team and being a broker, the transition may be less painful than many team leaders imagine. And on the other side of that transition, truly lies unlimited growth potential for you, your team and your business.

What is Involved in Becoming My Own Broker?

Broker requirements do vary from state to state and there are many online resources for getting specific requirements in your state. In addition to obtaining appropriate licensing, there are a number of things a new broker will need to navigate.

  1. Select a physical location for your new office.
  2. Decide whether you will be independent or affiliate with a national real estate franchise.
  3. Develop a business plan, with a heavy emphasis on your recruiting plan.
  4. Decide on the tools you will use and the marketing approach.
  5. Work out a budget for expenses and obtain financing if necessary.
  6. Develop your own digital home online with a website, branded social profiles, etc.

An affiliation can offer a lot of support in making the transition, including a full roadmap of proven processes and tools that can be plug and play for the new broker. But perhaps even more valuable will be the personal coaching and guidance that brokers receive as part of the Weichert system. Our team consists of genuinely experienced real estate professionals who guide you through proven processes that have helped hundreds of Weichert franchisees be successful. Through one-on-one coaching sessions, well established training programs, regional coaches, management conferences, and a network of supportive peers, we can help team leaders bypass the pitfalls of starting a brokerage and help you continue your path to growth.

From Team Leader to Brokerage Owner with Weichert

Not every team situation is a good fit for the transition to a broker, but if you are focused on even more success for you and your team, Weichert may be the solution you are looking for.

For more information please visit https://weichertfranchise.com

5 Ways To Leverage Your Network

One could argue that as a real estate broker, you are only as good as the people you surround yourself with. That being said, it is not only important that you build a strong brokerage filled with talented and motivated agents, but you need to cultivate a larger network filled with respected professionals with a wide variety of knowledge in diverse business areas. While most brokers have accumulated a good set of contacts over the years, it is important that you know how to leverage that network to get the most out of it in terms of leads, referrals, and insight. With some careful planning and a well-rounded strategy in place, you can easily squeeze a remarkable amount of value out of the network you have already built. Here are some proven methods of doing just that from the experts at Weichert.

Collaborate to Create Content

Everyone knows that in the digital era of real estate, content remains king. Rather than making all of your content completely about your brokerage, you can expand your reach by including appropriate network partners in your content. Partner with other local professionals, charities, small business owners, and complementary real estate professionals (ie. Lawyers, title companies, home inspection, etc.) to create hyperlocal infotainment style content that helps both businesses to grow, showcase expertise and capitalize on one another’s following. For example, you could partner with your preferred home inspection company to create a blog post about the top 3 things to look for in a home inspection. Or create a post on the best local restaurants for “date night” and partner with the owners or managers of those restaurants to build the content. Typically, those businesses that you partner with will be more than happy to promote your content on their own websites and social media, resulting in greater brand reach, and awareness.

Pay It Forward

Being generous with referrals helps to grow your own referral business exponentially. Have you ever had someone do a favor for you or send you a referral without being prompted to? Didn’t you notice how compelled you felt to pay back that favor? If you take the lead by sending referrals to people in your network that you trust and believe in, you can bet that they will be likely to return the favor. Be sure to keep your eyes peeled on social media platforms like Facebook which will make it easy for you to tag and refer the other business owners in your network. This rule of reciprocity is powerful and will help you to stand out in any networking group you belong to.

Attend Events With A Purpose

It’s easy to attend networking events and stick to people you may already know. While it is good to further develop the connections that you have already made, you should also push yourself to form new connections and look for opportunities to make additional connections within your existing network. Develop a good “elevator speech” about what you do that doesn’t make you sound like every other real estate professional in your market, clearly communicates who you target, and defines the value you provide. Also, make sure to ask the new people that you meet what type of referrals they are looking for so you can keep them in mind when looking for ways to pay it forward.

Look Outside Your Market

Social media is an excellent source of other real estate professionals and entrepreneurs that you can connect with to exchange ideas and solve challenges that arise as you grow. One easy way to connect with other like-minded professionals is to look for groups on Facebook and LinkedIn that focus around topics that can help you to grow, as well as, offer you the opportunity to share your own expertise. Additionally, there are plenty of real estate groups out there that can offer referrals and relocation business which can be profitable if you’re able to act quickly.

Leverage a Brand’s Internal Network

One of the best ways to take your networking options to the next level is to consider affiliation with a national brand like Weichert. While networking may not be the first thing you think of when considering joining a franchise, it can quickly become one of the major benefits of affiliation. A brand like Weichert for instance, brings with it the family-like camaraderie of other experienced brokers, trainers, and a huge infrastructure of coaching and lead generation that is part of the power of our internal network and our many real estate divisions. Our internal network can translate directly into sales opportunities through our international relocation company, our national lead generation network, our network of Referral Associates, online chat boards, as well as the relationships you develop directly with other Weichert brokers across the country through some of the many management conferences and events that Weichert facilitates.

At Weichert, we understand the power of networking because we’ve always taken a people-first approach to supporting every member of the team. To learn more about how Weichert brokers are empowered to develop and leverage our network go to www.weichertfranchise.com.

Is Franchising a Fit for You?

Don’t be so fast to say “no”.  If there’s one thing we’ve learned at Weichert, it’s that every brokerage is unique and that success is found in surprising places.  So many of our most successful franchisees first told us they weren’t looking to franchise. It’s not always experience, knowledge, or having some great agents that makes a brokerage successful: it’s also the ability to develop, follow and execute a well-thought out and strategic plan. This is the key to making franchising with the right partner a successful, profitable and rewarding business choice.

Analyzing Your Readiness for Real Estate Franchising

If you’re running your own business, you probably set certain goals for yourself. How have you been progressing toward those goals? Are you getting there as fast as you’d like? Or maybe you feel like you’ve plateaued and are looking for a solution to get you to the next milestone. If you fall into either of those categories, you might be ready to consider a franchise. It’s important to evaluate different franchise options and find out exactly how the process will work for your business.  Will the services they offer meet your brokerage’s needs and align with your company’s goals and values.

Another thing to consider is that no two franchise systems are created equal. Some, like Weichert, offer a high level of support, while others offer little more than their logo. Certain franchises ask for a significant investment, while others require less capital to become part of their brand. It’s all about understanding what you as a brokerage are getting for your part in the specific franchise that you are considering, and that means plenty of research. Not only should you be certain that you are going to get the growth you want, you should have a clear understanding of their services as they continue after your partnership, the expectations on both sides, and the reputation of the brand and franchising system itself.

Finally, you need make sure your new brand will support you in your market. The best real estate franchises will respect what independent brokers have built and the following they’ve developed. These opportunities offer high level support, ongoing services and a level of security in challenging real estate markets. This kind of support has often meant the difference between surviving and not surviving for many businesses. From real estate CRM and marketing tools to real estate coaching, Weichert in particular, has always been a franchise ahead of the curve when it comes to offering brokerages effective tools and support designed specifically for business growth.

To Join, or Not To Join a Real Estate Franchise

Tying your wagon to a real estate franchise is a big decision that demands serious consideration on the part of any broker. But if you have a vision for your success that includes listening, learning, and working differently than your competitors, you just might be next Weichert Real Estate Franchise success story. Contact us at https://www.weichertfranchise.com  for more information.