Tag Archives: best real estate franchise

Is Franchising a Fit for You?

Don’t be so fast to say “no”.  If there’s one thing we’ve learned at Weichert, it’s that every brokerage is unique and that success is found in surprising places.  So many of our most successful franchisees first told us they weren’t looking to franchise. It’s not always experience, knowledge, or having some great agents that makes a brokerage successful: it’s also the ability to develop, follow and execute a well-thought out and strategic plan. This is the key to making franchising with the right partner a successful, profitable and rewarding business choice.

Analyzing Your Readiness for Real Estate Franchising

If you’re running your own business, you probably set certain goals for yourself. How have you been progressing toward those goals? Are you getting there as fast as you’d like? Or maybe you feel like you’ve plateaued and are looking for a solution to get you to the next milestone. If you fall into either of those categories, you might be ready to consider a franchise. It’s important to evaluate different franchise options and find out exactly how the process will work for your business.  Will the services they offer meet your brokerage’s needs and align with your company’s goals and values.

Another thing to consider is that no two franchise systems are created equal. Some, like Weichert, offer a high level of support, while others offer little more than their logo. Certain franchises ask for a significant investment, while others require less capital to become part of their brand. It’s all about understanding what you as a brokerage are getting for your part in the specific franchise that you are considering, and that means plenty of research. Not only should you be certain that you are going to get the growth you want, you should have a clear understanding of their services as they continue after your partnership, the expectations on both sides, and the reputation of the brand and franchising system itself.

Finally, you need make sure your new brand will support you in your market. The best real estate franchises will respect what independent brokers have built and the following they’ve developed. These opportunities offer high level support, ongoing services and a level of security in challenging real estate markets. This kind of support has often meant the difference between surviving and not surviving for many businesses. From real estate CRM and marketing tools to real estate coaching, Weichert in particular, has always been a franchise ahead of the curve when it comes to offering brokerages effective tools and support designed specifically for business growth.

To Join, or Not To Join a Real Estate Franchise

Tying your wagon to a real estate franchise is a big decision that demands serious consideration on the part of any broker. But if you have a vision for your success that includes listening, learning, and working differently than your competitors, you just might be next Weichert Real Estate Franchise success story. Contact us at https://www.weichertfranchise.com  for more information.

Affiliation: Is There Really Value In Joining Forces?

The short answer is “yes”. The longer answer might be finding the right match. If you were motivated enough to get your broker’s license and start your own agency, then you probably know your way around your local market and the competition in the area. You were probably an above average earner as an agent, but decided you wanted the added reward of running your own business. You achieved your goal, but you also inherited lots of other added responsibilities from doctoring deals to making sure the trash is emptied at night. If you ever wished you had some support to get ahead of it all, you are not alone. In this day and age, where technology and marketing changes at the speed of light, it can be difficult to keep up. This is where affiliating and joining forces with a company who has already figured out systems that work and has the resources to keep up can help your brokerage go from surviving to thriving.

Here are three ways affiliating can bolster your business:

  • Greater Sustainability: The 2008 financial crisis was a terrible time for the real estate industry. The housing market was no longer the backbone of economic growth and investment opportunities and its failure created what many feel was a lost decade in the industry from which we are still recovering. For many brokers, the market remains volatile and inventory is now a constant challenge. In the aftermath of this period, many brokers from both groups struggled or went out of business. Weichert Franchisees on the other hand largely survived and even grew during this period.  See this video from franchisee Mark Thomas as he discusses the Weichert tools and philosophy that helped him weather the crash of 2008.
  • Better Time Management:  Successful real estate brokers are generally experts at the sales process who are driven to grow the size of their business.  Running a brokerage is a massive drain on resources, money and time, and many brokers find themselves bogged down as a key producer for the brokerage, leaving little time to spend on actually growing their company. If you are an independent brokerage owner, it starts and ends with you – from recruiting agents and running marketing campaigns to managing payroll and even sitting in open houses. With no partner to share the load, you may find it impossible to get out in front of the day-to-day demands of listing and selling in order to actually move the business forward strategically. Franchising relationships can provide needed support and direction, freeing up time and resources that can be better spent on making your business a success.
  • Stronger Local Identity: Many business owners fear they will lose their identity by affiliating, but this does not have to be the case. With the right partner, not only can your brokerage continue to be a reflection of you, but that identity can grow stronger because you gain so much more. You are able to offer more to your clients and more to your agents, which amplifies the brand presence you’ve already built in your market. It’s not a matter of partnering with a real estate franchise – it’s about partnering with the best real estate franchise for your brokerage.

Why Affiliate with a Real Estate Franchise? Considerations for Real Estate Brokers

In considering a real estate franchise partner, many things are important. Do I want to continue in my current business model? Am I determined to figure out my growth and marketing issues on my own? Do I believe a partnership with a recognizable national real estate brand can help me? And last, but not least, with so many options out there, who can give me the guidance I need without compromising what I’ve built and my ability to make decisions for my business? If you’ve ever asked yourself any of these questions, then perhaps you should be talking to Weichert. Contact us today at https://www.weichertfranchise.com/.