Tag Archives: organic search for local real estate

Back-To-School Marketing Ideas For Real Estate

Throughout the year, there are many seasonal ways to promote your real estate business. Perhaps one of the most popular for parents is the back-to-school season. Being involved within the local school system is a terrific way of gaining exposure, connecting your brand with the community, and building valuable relationships. In today’s post, you will learn effective ways of getting more involved with the local schools and marketing your real estate business during the back-to-school season.

Sponsor A Sports Team Or Advertise

One way to become involved is to sponsor a sports team, buy advertising at the field, in a program or team website, or perhaps run a free back-to-school clinic. Sports are an emotional, fun, and passionate event that parents will be eager to attend. This gives you a strong chance to connect with them and their student-athletes. If you decide to sponsor a team, you will be able to market yourself through banners or uniforms which is tremendous exposure.

Write A Back-To-School Blog Post

Obviously, you already know that schools play an important role in how and where people purchase homes. In fact, according to NAR, 60% of buyers report that schools impact their decision and 50% are willing to exceed their budget to be within a certain distance of a desirable school. Why not tap into this buyer demand with a back-to-school themed blog post or series of social media posts that talk about the best schools in the area and the real estate markets that surround them. Another idea would be to feature various tips on the best ways to help get kids ready to return to school or the best local places to purchase back-to-school clothes and supplies.

Sponsor A PTA Meeting

Parents balance a very busy schedule and work hard to attend PTA meetings so that they can be involved in their children’s education. These meetings are always in need of refreshments and extra assistance to further their efforts. Even if becoming a member of the PTA is not an option, you can become connected with those parents by connecting with the school’s PTA group and offering to provide or sponsor the refreshments for meetings. Attendees will be grateful for your generosity and will have the chance to get to know you and your brand in a positive way.

Organize a Drive for School Supplies

Unfortunately, there are many families who cannot afford to purchase school supplies for their children. Another great way to support the community is by organizing a collection for school supplies or teaming up with a local charity to support this. Collect things such as pens, pencils, markers. Have the drop off location at your office, which will allow you and your business to connect with donors throughout the community. Get sponsors and/or collect monetary donations to purchase backpacks. Get your agents involved to assemble backpacks with the supplies to donate to a district with children who can benefit.

Leveraging Schools For Connections

Parents are one of the most valuable targets in the real estate industry and the back-to-school season is by far one of the best times to form a connection with them. As the summer winds down, getting ready to send the kids back to school is top of mind for parents, making it that much smarter for you to align with marketing tactics around that theme. Be sure that you continue to nurture the relationships that you form with parents during this time throughout the entire year by connecting with them on social media, importing them into your CRM, and starting conversations with them in person. The more opportunities that you take to show your dedication to the success of the schools, the more parents you will earn as long-term clients.

For more information about the best tools and strategies to strengthen your real estate brand’s relationship with the community during every season, subscribe to the Weichert blog or go to www.weichertfranchise.com.

The Importance of Local SEO For Your Brokerage


Local real estate brokers understand the importance of being featured in online search engines and have for many years now. What most of them don’t understand, however, is how to get there. More importantly, a pretty website doesn’t get the job done, unless people can find it when they need it. With strategic, localized Search Engine Optimization (SEO) for real estate brokerages, you can increase the odds that it is your brokerage that is found when buyers and sellers are looking for a real estate partner.

What is Local SEO?

While Search Engine Optimization is the generally used term, local SEO focuses on competing with the websites of businesses in your area. Essentially, it’s a digital version of your town’s phone book or Yellow Pages, except that it makes your business far more accessible to more people. Here’s a couple of statistics to digest:

  • 97% of people use the internet when searching for a local business.
  • 98% of searchers choose a business that is on page 1 of search results.
  • 80% of searches overall are done on Google, followed by Bing and Yahoo. (Statista)
  • 93% of mobile searches are done on Google. (Statista)
  • 96% of home shoppers used the internet to search for homes. (NAR 2016 Profile of Home Buyers and Sellers)

Making Local SEO Work for your Brokerage

Despite these promising statistics, it’s not enough to simply put a website online and wait for prospective homebuyers to walk through your door. This is where a solid online real estate marketing strategy comes into play, and knowing a few simple things can make a big difference in your visibility.  And the good news is that there are tons of online resources that can teach you how to do any of the items below. Or, you can hire a local expert to help do this for you.

  • Claim Your Google Business Profile: If you search for “real estate agent near me”, what comes up?  Hopefully, a map listing which contains your office, but if not, you’ll want to address this right away. Your Google Maps profile must be claimed and optimized for your business by logging into your profile and getting Google to send you a postcard. Then optimize your profile with as much information as you can. This will put you on the map for local searches in your area!
  • Keyword research: Keywords are essentially the phrases your customers are likely to type into Google that will likely to bring them to your business. For example, if you own a brokerage in Albany, New York, you would want to target keywords that relate to home for sale, foreclosed homes or buying a home in that town.
  • Website audit and analysis: Before you implement your SEO strategy, you need to know where you stand and that means auditing your website. Analyze where your website is landing on Google for keywords you want to rank for to discover where your weak points are (ideally, you want to be on the first page of results) and set up a system to generate monthly reports to see where your strategy is delivering and where more effort is required.
  • Website optimization: Once you know what your website is ranking for, you can optimize it to target areas where you are weaker or where your real target market is. Adding pages with relevant content based on your keywords, or including keywords in current website topics will help make your website more discoverable by Google. In addition to optimizing your written content, remember that images, video and other content can likewise receive the same treatment to add further authority to your ranking.
  • Consistent content production: Google’s algorithms focus on active websites that are pushing out regular, up-to-date content. One great way to add this to your website is through a blog where you can post company news, exciting new listings, advice for homebuyers and so forth. By utilizing your targeted keywords in these blog posts, you’ll claim further SEO rewards. Similarly, they can be posted or linked to your different social media accounts to get more exposure and interest.

Time, Skills and Expert Execution Add Up to Optimal SEO for Real Estate Brokers

In this day and age, digital real estate marketing is key to being found where consumers are searching. However, it’s one more thing that Brokers’ need to stay on top of, along with sales, recruiting, marketing and running a business. When you are going it alone, it’s tough to keep up. That is where a partner like Weichert can be truly valuable. Contact us today at  https://www.weichertfranchise.com/ to see what we can do for your business.