Tag Archives: Real estate agent recruiting

Not All Real Estate Franchise Systems Are Built the Same

Weichert Franchise

What To Look For if You are Considering Affiliation

Once you’ve made the decision in your mind that you are ready to move from being an independent brokerage to a member of a franchise, the next question is: “Which one?” With dozens of national real estate franchises to choose from, you need to look closely at which is the best fit for you and your agents and which will bring you the best processes and systems for growth.

In other words, in looking at each franchise you’ll need to ask, “What’s in it for me?”

How Does the Franchise Support Its Franchisees?

Some real estate franchises offer little more than their brand name and access to marketing materials, and you are left to do everything else on your own.  When you consider an affiliation, you should make sure that your franchisor is not only offering a recognized brand name to leverage, but is providing an active and comprehensive plan for your business growth that has proven to be effective.

Will you be treated as a valued member of their franchise family? Will your new franchisor be there when you need assistance? Do they offer a proven methodology for recruiting and selling? Will joining give you a support network to alleviate that feeling of being all alone and give you a place to turn to for advice and guidance when you need it? Will your growth now be an ongoing collaborative effort between you and your franchisor that empowers you to make positive, productive decisions for your business?

When evaluating real estate franchise systems, ongoing training and support has to be a key component of a solid franchise business proposition. The industry doesn’t stand still, so neither can you or your agents. It is important to keep skills sharp to continue to compete. For instance, at Weichert, affiliates are taught a system for success. The tenents of this system are reinforced in the training and tools we provide brokers and their agents through multiple channels that are active and always a step ahead. It includes personal, expert consultation from our service team when you need it, online training for both brokers and agents, leadership seminars, regional trainings, webinars, Weichert University our 24/7 online training portal, and expert coaching for every aspect of your business. This practical, comprehensive and “hands-on” partnership brings continual insight and support to brokers and their agents, especially in the toughest times.

Technology and Tools

Will the franchises you are considering provide you the right technology and tools to help support your business and help your agents be productive?

Technology is changing so fast that it can be difficult for an independent broker or their agents to keep up. You should be able to look to your affiliate to furnish the latest, intuitive technology and tools and to provide a constant source of training and coaching around their use.

For example, just a few of the tools Weichert provides its affiliates include a CRM (Client Relationship Management system), paperless transaction management system, web-stores with customized marketing templates and a digital tool to help create a killer listing presentation. Our “Doors” listing presentation is unique in the industry and is constantly cited by our affiliates as key to their stellar close rates. Tools and training should be available to you and your entire team in a way that completely supports your growth objectives and go-to market strategy.

Weichert also invests in lead generation. It drives traffic to its national website which generates leads that are screened and passed to a live agent within minutes.  It’s a great supplement to an agent’s day-to-day sales activities.

At the end of the day, the more you can provide your agents, the more valued your brokerage will be in their eyes.

Recruiting Support

Recruiting agents may be the single most important part of getting to the next level of success with your brokerage. Too many brokers reach a plateau with their agent count and can’t seem to move past it.  Real Estate Franchises like Weichert not only provide you the advantage of a recognized brand name, but they provide you with a system of best practices and support tools to help you get and keep the people you need to be successful.  Once you get your recruits, Weichert also offers its Fast Track training to help you get them up and running fast.

Talk to Other Franchisees

When evaluating Franchise opportunities, by all means call other affiliated brokers in your area or even across the nation to discuss their experience with the company. Any Franchisor worth their salt will be more than happy to supply you with names and phone numbers of other owners to call. Get them to speak candidly about their experience both good and bad. Your goal is not to find the perfect franchise, but to find one that is perfect for you.

Carefully consider the culture of the franchises you are considering. A good fit shouldn’t require you to change everything you do and how you do it. After all you’ve already built a successful business. Instead a good franchisor should roll up their sleeves and get in the trench with you. They can show you better ways to do things and better tools to use, but you will bring a lifetime of knowledge about your market and your people. The best model for franchising is active collaboration.

Start your Conversations with Weichert.

Deciding to affiliate is a big deal, we get it. But if you do it right with a company like Weichert, your only regret should be that you didn’t make the move sooner.

Call us today at 877-567-3350 or visit https://www.weichertfranchise.com

 

The Power Of Brand

Brand is a powerful thing. Yet, many real estate brokerages underestimate its power in attracting consumers.  A successful brand can be leveraged to establish trust, credibility, and ultimately, success. Many successful owners have worked hard to build a name for their company, which has helped lead them to where they are today. However, for many brokers, building a brand that people instantly trust and want to engage with, can be challenging. Where do you start? How do you compete? How do you make yourself memorable?

Customer Service: What Does It Really Mean?

It is not news to anyone that customer service is a top priority to consumers, but in real estate, it’s all about customer service. So what exactly defines quality customer service for real estate agents and brokers? While many brokers agree on some key elements of this, it’s surprising how many different answers you get. According to NAR, buyers and sellers have named honesty, technology, and regular communication as their top priorities in terms of customer service. No matter how you define it, it’s what the customer values that’s important.  Take a look at your company. How would you rate your brokerage and your agents in these areas? If they’ve not been a priority, make them priority in your operations. By focusing on these areas, you’ll be on the path to delivering the best service possible in your market. But consistency is also critical. Good brands deliver consistent experiences. It’s why customers keep going back. Define and post your unique definition of customer service for everyone to see and make sure your entire team trains on it and keeps it top of mind. When everyone defines service in the same way, using the same tools, that’s the beginning of building a real brand experience that means something to people.

Effect on Lead Generation

It’s a simple fact. The strength of your brand has a direct impact on your ability to generate inbound leads, which can directly affect the success of your company.  As a broker, you want to ultimately build a brand that magnetically attracts buyers and sellers which you can hand-off to your agents. That makes you valuable in the eyes of your agents. The struggle for many independent brokers is that they simply can’t invest the kind of money in branding and lead generation that large, national real estate companies do. At Weichert, the lead generation challenge is one of the biggest reasons that independent brokers turn to us for help.  The Weichert national lead generation strategy creates a constant stream of quality leads, by leveraging both digital marketing and technology. Not only does Weichert cultivate leads inside your market through our lead network, but it provides lead opportunities from our rental company, relocation company, and referrals from our network of over 500 offices across the country.

Brand Touch Points

A silent brand is no brand at all. You can’t build a brand that generates leads and recruits new agents without implementing a system of regularly reaching out and touching your community with events, ads, content, volunteering…and yes, even Open Houses. In fact, the more that you get your brand in front of consumers in your service area, the more brand recognition and credibility you will achieve. It is human nature to feel comfortable with things you are exposed to repeatedly, but make sure it looks consistent. These touch points create a connection and understanding with your brand that makes doing business easier down the line. The brokerages that are able to touch their community the most will be the one buyers and sellers think of when it’s time. As a broker your job is to use all your knowledge and skills and all the media and personal channels at your disposal to get your brand out in the world, and keep it there.

 

Independent Broker Independence VS. Big Brand

Many independent brokers feel like affiliation means giving up their identity, their independence, and everything they’ve built and learned over time.

But what if that wasn’t true?

What if you could maintain your independent operating style and culture, while plugging into the benefits of national branding, lead generation, recruiting systems, agent education systems, technology, coaching and more? What if someone could really show you how to do this in a proven way that has taken others like you to the next level of success?

If that sounds like the kind of brand you’d like to be part of, give us a call today to find out more: 877-567-3350, or visit us at weichertfranchising.com.

Recruiting Strategies For 2019

As 2018 draws to an end, you and the rest of the real estate broker universe are actively thinking about how to make 2019 your best year yet. A big part of that plan is sure to be how you will attract more sales associates to your brokerage. If you’ve hit a plateau or feel like you need new tactics, it may be time to take a fresh approach to your recruiting strategy in the new year. Here are a few thoughts on recruiting strategies for 2019.

Get Serious About Instagram & Facebook

Yes, you have heard for some time that Instagram and Facebook are important platforms for real estate professionals, but are you using them actively for something other than home sales? It turns out that these portals have a role to play in recruiting agents, as well as buyers and sellers, but unless you are consistent about staying active and engaged on each of them, you won’t see results. By having the right connections, and being active on these portals, agents will see your brand as dynamic and active and you will increase the number of touchpoints you have with other professionals. When using these portals for recruiting, here’s a few things to keep in mind.

  • Start and grow a FB group to engage the agent community that’s different from your general group for consumers.
  • Use 10-20 hashtags on every Instagram post to increase your reach.
  • Take the initiative by commenting on other’s agent posts, asking questions, and sharing valuable content relevant to the people you hope to recruit.

The key here is to be helpful. Both your content and your comments should give people real and valuable information. What you give freely, you will receive in return tenfold.

Get Yourself in Front of the Right People

While there is no dispute that technology has earned its place in real estate recruiting, face-to-face connections will never lose their value. The more you can get yourself, your name, and your brand in front of interested recruits, the faster you will grow. One way in which Weichert affiliate brokerages have achieved recruiting success is hosting a weekly career night at their offices. With careful promotion and consistent scheduling, this activity helps each of our brokers shake hands with interested candidates and take that first step to bringing them onboard or into the industry.

Get A Buzz Going

One thing experienced agents will evaluate is what value your brokerage brings to their business. That can take many forms, one of which is lead gen. At Weichert for instance, we invest in a national lead network from generation to qualification to distribution, which is an extremely powerful recruiting tool. We cultivate leads from Weichert.com with over 3 million visitors a month, which supplements an agents’ own activity. Another is tools and resources. Weichert, for example offers one of the best Listing Presentation tools in the industry. Still another is your company culture. Creating an environment of support and open communication empowers agents to do their best.  Agents talk to each other and if they love where they work, they talk about it. That kind of talk can ignite a fire of interest around your brokerage that will attract agents like moths to a flame.  It’s these kinds of dynamics that makes working for a Weichert brokerage so popular.

Recruiting Isn’t Easy, but Weichert Makes it Easier

Have you done a check-up of your recruiting strategy lately? If there’s one story our brokers tell us over and over, it’s how much easier recruiting was once they affiliated with Weichert. Sustained agent recruiting is one of the keys to achieving your brokerage dream, and no one does more to give you the right recruiting tools and strategies than Weichert.

If your brokerage could benefit from better recruiting systems, contact us to see how we can help. For more information about the Weichert system, go to https://www.weichertfranchise.com or call 877-567-3350.

 

 

Recruiting Top Real Estate Agents

Recruiting Real Estate Agents

Recruiting agents is the lifeblood of building your real estate brokerage. Agents will come and go and often it can feel like a roller coaster, but if you are constantly recruiting, you will keep your pipeline full and that will help minimize the ups and downs. It’s important to continually recruit a good mix of new and experienced agents. Above all, you want them to be productive and in alignment with the goals of your brokerage.  To keep them, you need to continually provide value that they will have a tough time getting anywhere else. Having a good group of experienced agents helps maintain continuous production, while newer agents get up to speed. They can also serve as role models.

How Will You Attract Experienced Agents?

As a savvy broker and business owner, you already understand the value of having a comprehensive business plan in place, but how often do you update and revisit it? It is helpful to create or update your business plan each year to help you stay on track, move the needle forward, and keep your goals front of mind. This plan should certainly outline how you intend to attract high-quality agents to your team and how many of them you need each year. At Weichert this is part of “knowing your numbers”. Here are a few ideas to consider:

  1. Create a Powerful Brand That Will Act as a Recruiting Magnet. For independent brokers, having a big brand presence in your local market is particularly important when trying to compete for seasoned agents. One story we hear over and over again from our brokers, is that recruiting got a whole lot easier the day they put the Weichert sign on their building. A big brand also helps with lead generation which is always a concern of established agents looking to change affiliation.
  2. Lead with Lead Generation. Even senior agents who have a good network are attracted to the possibility of quality leads that can come their way with little or no effort on their part. To the extent that you can show them a ready pipeline of these leads that come into your brokerage, you can demonstrate an advantage over where they are now. This is perhaps one of the strongest recruiting assets Weichert has, thanks to the Weichert Lead Network, a national system of advertising and technology that delivers online leads to live agents within minutes.
  3. Tools That Work. Then provide things like a CRM, listing presentation, professional personal branding and marketing materials that they don’t need to spend time creating themselves. Now you’ve positioned your brokerage as a place that provides value. Weichert, for example, provides its agents with a proprietary CRM, as well as listing and selling tools like our DOORS™ listing presentation, unique Price Trend Analysis, and “Getting to Know You” workbook, plus libraries of professionally designed marketing brochures and customizable templates for attracting clients and listing and selling homes.

The Power of a Brand In Recruiting

Part of the reason for the see-saw of agent headcount is often recruiting gets a lot of attention one week, then none for the rest of the month! What do you need to have a successful recruiting program? Here are some things to consider:

  • An annual recruiting plan
  • Defined recruiting activities
  • Professional marketing and presentation materials to use with recruits that presents your value
  • Consistent execution
  • Training to get agents up and running and productive fast

At Weichert, we believe recruiting is one of the key pillars to brokerage success.  This is why we provide our affiliates with guidance and support in each of the areas above. In addition, by providing agents with a full suite of selling systems, technology and marketing materials to support their business, we help our affiliates retain their agents by creating ongoing value. To learn more about the Weichert systems and the benefits they provide brokerages across the country, contact us at 877-567-3350 or view weichertfranchise.com.