Tag Archives: Real Estate Broker support

Get Involved. Win Clients.

Weichert Franchise

In a world where people are constantly being bombarded with marketing messages, it can be very difficult to stand out and build a dominant brand. It’s important that your real estate marketing plan is multi-faceted and consumers see you in more than just one context. It’s not enough to justadvertise on Facebook or justsend out direct mail. A good real estate marketing plan includes all of these and one often over-looked component: community involvement. This is a unique way to connect with potential clients in your community without directly marketing to them. And if you do it right, you can attain amazing results. More and more, savvy real estate brokers are discovering that clients and their community appreciate seeing the human side of a business through its community involvement and can be a great start to building those lasting relationships. Here are some actionable steps you can take to build those relationships and leverage them to win more business.

Three Ways to Engage With The Community

The first thing you need to do is find simple ways of becoming more engaged with your community. The following three strategies will not only feel amazing for you and your team, but also make good business sense and will build a positive brand perception.

Align Yourself with A Local Charity

By choosing an official charity to support, you have the opportunity to socialize locally in a meaningful way. This works best if you select a cause that you and your team feel passionate about and is well-recognized by the community. Being a visible sponsor for an active charity is a great way to keep your brand in front of the community while making positive contributions.

Hold Regular Workshops

Become an educator by hosting local workshops.  You will build the perception that you are both an expert and an ally.  The time before and after these workshops will give you and your team the opportunity to answer and ask questions that can spark relationships which can lead to future business. The key to success here is to choose workshop topics that are relevant and valuable to your neighborhoods, such as Home Buyer Seminars.

Participate in Community Events

Is your town hosting a parade, race, festival or other event looking for sponsors? Sign up! It will be great exposure for you, show the neighborhood you care and usually includes an opportunity for your agent team to be out interacting with active members of the community in some capacity.

Shout Out Your Good Deeds

It always feels good to give back, but it’s important to let people know about it!  Promote your work and accomplishments in order to gain the valuable recognition your real estate team deserves. Here are some simple ways to do that.

Press Releases to Local Media

A press release is a quick way to get the word out to local papers, magazines, radio, and television stations that there will be an event of interest. Of course, your participation in that event will be included and will help to raise eyebrows about your involvement. Press releases work well before and right after events, but if are looking to drum up attendance, plan to send one prior to the event.

Feature the Event in Instagram and Facebook Stories With Local Influencers

If you want to maximize the exposure of your event or involvement, invite local Instagram or Facebook influencers to help you promote it. In most cases, if it is a charitable cause, they will do this for free. This saves you from having to pay for ads, yet will likely yield even better results in terms of brand recognition, followers gained, attendance won. Don’t have an influencer?  No problem! Facebook and Instagram are still great outlets to promote your company’s involvement, both pre-event and post-event.

Include the Event in Your Newsletter

Have a weekly or monthly newsletter? Be sure to let your subscribers know about your activities. In fact, you should consider devoting an entire newsletter to explain the cause and why it deserves their support or why they should attend that particular workshop you have coming up. This helps to remind your subscribers that you aren’t just here to sell real estate but that you truly care about the community where you do business.

Highlight Your Involvement on Your Website

If you are frequently involved in events of your own or others around the community, create a news section on your website to promote this activity. Be sure to include as many pictures and videos of each event displaying your team hard at work. You could also include highlights from the events right on your homepage.

Getting Involved Goes A Long Way

Being intimately involved with the community is a principle that Jim Weichert understood from day one of his real estate career when he handed out business cards at the local train station. As an experienced broker, you know that there is no replacement for the human-to-human connection. It’s also one of the most valuable assets to building a successful real estate brand. A franchise system such as Weichert coaches on best practices for building relationships, connecting with the people in your community and provides things such as PR services to help you promote your company’s news locally. If this is the type of brokerage support you’re looking for go to www.weichertfranchise.com or call 877-567-3350 to learn more.

 

Making Great Customer Service A Full-Time Gig

 

If you ask 10 brokers what great customer service is, you’ll get 10 different answers.  But they’ll all tell you that they provide “great” customer service.

What does good customer service really mean and how does it impact your business?

Here’s a few thoughts on this:

  1. Speak your customer’s language and be responsive. With so many ways to communicate these days, it’s no surprise that it’s no longer a one-size fits all world in how best to communicate and follow up with customers. Find out how each of your customers like to communicate with you and use that method. If they like texting, text them. If they don’t like texting, don’t text them, call or email them. No matter how you stay in touch, make sure you always return calls and inquiries quickly. If you don’t respond, the next guy will.
  2. Be a resource. Offer information, assistance and guidance – even if there’s nothing in it for you in the near term. Not only does it position you as a knowledgeable, trusted resource, but people will remember you and your efforts will pay you back in dividends.
  3. Make it personal. In the age of digital and online options in real estate, is important more than ever before to bring that personal touch to the real estate process. Practice your hellos and goodbyes and include as many opportunities as possible in your prospecting activities for personal connections. Digital is convenient, but it doesn’t replace a handshake, making eye contact or that personal touch.
  4. Stay top of mind. Staying in touch is everything in real estate marketing. Don’t just focus on the hot prospects. Nurture all your contacts – you never know when they or a friend or family member will need your services. The more you stay in touch, the more likely you’ll be the one they call when they need real estate help.
  5. Exceed your clients’ expectations. Let’s face it, when it comes to service, how often to you get more than you expect? Most people are content to put in a minimum amount of effort to get a job done. And when someone goes above and beyond, you remember the experience and recount it to your friends and family. Don’t be content to just check the boxes. Provide your clients with memorable experiences and be the one that they talk about.

Creating Memorable Experiences

In some brokerages, customer service often takes a back seat to sales. Yet the truth is that a consistent focus on building a relationship with both clients and potential clients brings significant rewards in the long term:

  • Builds a positive brand reputation for you
  • Fosters word-of-mouth recommendations
  • Brings business right to your doorstep.

In most cases, lackluster customer service doesn’t necessarily mean clients are treated badly. It could mean greater focus is placed on keeping business and sales ticking over as quickly as possible and Customer Service takes a back seat as a result.  There are lots of reasons this can happen:

  • Agents lack the time to provide any extra service or information.
  • Closing Sales is a natural priority and they only focus on hot prospects
  • They don’t have an efficient way to maintain touch points with potentially hundreds of buyers/sellers.

The most successful brokers and agents we see, however, have found a way to balance the customer service elements through a combination of the right processes, tools and technology. When you add a great brand name to the equation, everything works together. Now you can be both effective, and efficient, which makes clients feel special and you exceptional.

The Weichert® brand is known for its systems and tools that build business while fostering satisfying customer experiences. If you are a growth-minded broker looking for ways to make your brokerage more productive and get to the next level of results, talk to the Weichert franchise team today.  Visit our website at https://www.weichertfranchise.com.