Tag Archives: real estate lead generation

Balancing Work, Life, And Your Brokerage

Many professionals struggle with the balance between work and life, but for real estate broker/owners this can be particularly challenging. Not only do they work a lot during regular business hours, but they also get called upon evenings and weekends and are expected to always be on call to help their team should questions or urgent issues arise. Often, even the most organized efficient brokers find themselves overwhelmed by the demands of having to recruit, manage their team, provide training, generate leads, put out fires, and be present in their personal life. As time goes on, it is only natural to lose the balance between life and work; however, it is important to restrike that balance to protect your productivity, keep a positive mindset, and to find the time to do the things that are meaningful to you outside of work. Here are some practical solutions to help you do just that.

Where are You Spending your Time?

The first thing you can do to regain control over your schedule is to take a cold hard look at how you are currently spending your time. Often, busy brokers are stunned at just how much of their time is not being used properly or meaningfully. One way to analyze how your time is being spent is to take a look back over your to-do lists and calendar from the last month or two. As you look over your lists and calendar ask yourself if each task is something worthwhile, if it could be delegated, or if it could be skipped altogether. Another option is to install apps or plugins like Forest that will track how you are spending your time on your computer or phone. Many people are shocked to learn how easily distracted they are while working and can find extra hours in the day that could be spent far more effectively. In other cases, you many identify many tasks that you really could give up if you invest the time to train someone in your office. In the long run, checking in on the work of others, is more time effective than doing it yourself from scratch.

Take a Hard Look at Your Priorities

One of the biggest things that brokers struggle with is getting their priorities in order. This is because there isn’t a good balance between tasks that are urgent, vs. tasks that are important. It’s urgent and important that you help your team get contracts filled out and reviewed. If, however, you are still showing homes to clients or putting together CMA’s yourself, instead of focusing on your business plan, company lead generation and recruiting activities, you might want to consider how that time is spent.

If you are anything like most real estate brokers, there are at least a few items on your list of responsibilities that don’t need to be one of your priorities. To identify these, make a list of all of the big and small picture responsibilities currently on your plate. Next, go through the list item by item and decide which tasks are creating value, what tasks are just busy-work or can be outsourced, and how to schedule or time block those that must be done.

Leveraging the Skills and Systems of Others

As it stands, you likely already have at least one or two agents on your team that have implemented strategic systems within their business which allow them to operate more successfully and efficiently without much guidance from you. There is nothing wrong with leveraging those already established and proven systems throughout the rest of your brokerage to alleviate some of the stress on your shoulders. The more that you invest in helping your agents to streamline their workflow and maintain a certain consistency of operations across your brokerage, the more time you will have to allocate to your personal life. That not only applies to your agents and their activities, but to yours as well.

This idea of “repeatable systems” is of course, one of the central ideas of a national real estate franchise like Weichert. Not all franchising real estate brands offer well developed and proven systems for everything from lead generation to recruiting, but Weichert offers this and more. Many of our systems are “plug and play” and can relieve some of your most time consuming activities on day one. Others give you a roadmap for success in every aspect of managing your business. These comprehensive operational blueprints for everything from marketing, to sales training, to technology are supplemented by ongoing coaching and training from real estate experts and peers across the Weichert organization who support each other 24/7.

Brokers who have embraced a brand like Weichert often express relief when they realize that they can still be in business for themselves, but not by themselves.

Final Thoughts

Being a real estate broker will never be a 9-5 job, but with a solid plan for the operation and management of your brokerage, a work-life balance can be achieved. The more you invest in developing or adopting proven systems like the ones used by Weichert brokers, the sooner you will be able to rebalance your schedule, alleviate your stress, and get more enjoyment in both your career and your life.

Visit https://weichertfranchise.com

Are You On the Fast-Track to Success or Failure?

Brokerages fail for many reasons, but sadly many real estate businesses follow the same, time-worn path. Is yours one of them? To ensure success, you’ll want to avoid common mistakes. However this is a lot easier said than done, as in real estate, brokers often assume the path to success is the most heavily traveled one. Here’s how to avoid taking the wrong exit.

The Recruitment Express Lane

Many brokers don’t focus on recruiting. It’s a sporadic activity at best, often prompted by a vacancy left by another agent. Yet recruiting is critical to putting your agency in the fast lane for growth. Jim Weichert discovered this early on. By making recruiting an organized activity of your office, you create a pipeline of agents that will ensure a steady flow of business. Agents will always come and go, but a strong pipeline will minimize any disruptions in business. What makes up a strong recruiting strategy? Setting goals for hiring and staffing. Consistently engaging in the right activities to attract prospects and having attractive marketing materials to effectively market your brokerage. Once you’ve hired them, you want to retain them. This requires you to consistently promote your value as a brokerage. What do you offer your agents? How do you support their professional development?  How do you help them secure listings? How do you help them find buyers? What types of farming support and systems do you provide to help them grow their business?

Sales & Listing Rubbernecking

Many of today’s agents tell us that they’re feeling the pain of today’s low inventory market and are always on the hunt for a leg up on lead generation. This can too often leave your best agents peeking over the fence toward the seemingly greener pastures of competitive brokerages. A recent Inman survey of agents identified buyer leads (32%) and listings (30%) as topping the list of valuable services their brokerage does not–or could do a better job of– providing. What are you doing to help generate sales and listing leads for your agents? Do you have a highly dependable and productive lead and listing system for keeping agents engaged? Or brokerage specific Customer Relationship Management (CRM) software for effectively managing customer contacts? In today’s high-stakes, instant-access mobile world, minutes could cost you a solid lead. Stop looking back at what competing firms are doing, and zero-in on what you can do in your own brokerage to reach success by developing a coherent and disciplined action plan with tried-and-true methods. When your agents perform well – so does your brokerage.

Agency Bypass

How do you stand out in your market to avoid being bypassed? Building a strong presence requires consistency. Consistent marketing, consistent promotion and a consistent level of customer service by your agents to create a memorable experience for clients. However, it can be a daunting task to implement those things and keep up with them all by yourself. Joining a national brand is a great way to raise your profile. It also allows you to tap into constantly refreshed resources for marketing, promotion and training of agents so they are confident, productive and can provide the best real estate service in the market and stand out from the crowd. You also benefit from networking with peers to learn what has worked for others with similar challenges.

Paving a Smooth Road Ahead

You wear a lot of hats to ensure your brokerage’s success – but you don’t have to go it alone. Tested and proven systems and tools exist for successfully addressing your brokerage’s growth challenges. You already know you have to attract agents, stand out from the competition, boost listings and move inventory faster. A franchise partner such as Weichert is an example of a resource with proven, successful systems that businesses can plug into encompassing everything from recruiting and securing listings to attracting and managing leads to marketing your brokerage. Discover how to put a Weichert® real estate franchise opportunity to work for your business today.

This blog was originally posted at: https://www.weichertfranchise.com/real-estate-broker-marketing/fast-track-success-failure/

When It Comes to Marketing, the Mix Is as Important as the Message

Let’s take a glimpse back at realtor marketing in the 1960’s: mornings began with a meeting where realtors discussed and previewed new listings. Afternoons included real estate lead generation activities such as door-to-door canvassing and conversations with walk-in customers. Remember, two-car families were rare, and some homes didn’t have phones.  Advertising was straightforward. Realtors handwrote a few ads and gave them to a secretary who placed them in the local paper on a rotational basis.

Fast forward to 2019: you face new challenges when marketing your brokerage. We live in a digital world where people order food, buy airplane tickets, and watch movies online. We’re connected to at least one device all day, every day. It’s not surprising that more than 90% of prospective buyers use online research throughout their home-buying process, according to a National Association of Realtors’ survey.

Marketing your realty today includes more than advertising or a catchy slogan. Marketing encompasses all the activities you participate in to generate awareness and encourage engagement with your team. From business cards to billboards, yard signs to presence at community events, these are all part of an effective marketing mix to keep you top of mind and encourage clients to think of you first when they need a real estate professional. Balancing traditional marketing tactics, like advertising, direct mail with things such as open houses and digital advertising creates an effective mix of activity that puts you in more places, gives you more connection opportunities and creates a greater chance you will be seen by your target audience.

Traditional Marketing Establishes Your Brand

The strengths of traditional marketing efforts like direct mail, print ads, and billboards are noteworthy:

  • You can reach a broad local audience in a region, city, or neighborhood.
  • Delivering a consistent message across billboards, print advertising, and signage gives clients several opportunities to see your brand and get a sense of what you’re about. Clients can save hard copy marketing materials like brochures and direct mailers as reference tools. People connect emotionally with tangible items.
  • Clients are familiar with traditional marketing and easily understand the messages you deliver with this type of media.

Importantly, traditional marketing activities boost awareness of your company, helping your brand become known and recognized. People seeing or hearing your message may not need a real estate agent — yet – but your realty name will be familiar when they do need one.

You can also use traditional marketing efforts to encourage engagement with your digital programs. Including your website and social media links give potential clients more information as they shift from a passive observer to an active seeker of your support.

Digital Marketing Generates Real Estate Leads and Brokerage Awareness that Helps Connect

Digital marketing adds power to your traditional marketing activities; however, it does not replace them. It supplements them. Digital marketing tactics like blog articles and online ads allow you to reach clients when and where they are online and ensure your messages meet their needs.

Here’s what we mean:

  • You can deliver messages cost-effectively through multiple channels. Videos, email blasts, and targeted ads give potential clients a variety of ways to learn about your company. Since digital marketing goes where clients are, there is a greater chance you can reach who you want, when you want.
  • If you have news about real estate in your market or receive the same question repeatedly from clients, you can adjust your digital activities in real time. You can add digital content or revise existing information quickly and inexpensively.
  • Response to digital marketing can easily be tracked with metrics. Unlike traditional marketing, you don’t have to wait for data to accumulate or guess about whether you reached your audience. You’ll know how many people visited your website, which pages they read, and whether they downloaded your whitepaper. With information about how well your messages connect with clients, you can adjust how you engage with them.

Digital information can be easily shared and redirected from one potential client to another, creating ‘brand ambassadors’ who help you with additional real estate lead generation.

Non-Advertising Promotion

Then there are the activities outside of advertising that are just as important in promoting your business and connecting you with clients, such as lead gen programs, open houses, yard signs, participation in community events and hosting educational seminars. These are all tactics you need as part of your marketing mix to stay in front of consumers through a variety of channels and also provide the necessary ways to connect them with your services when they are ready to buy or sell.

At Weichert, we teach the importance of engaging in a variety of activities to build brand in your local market. Our coaching team provides a roadmap and is available to guide you every step of the way. Through Weichert tools, systems and approved vendors, you’ll have a foundation on which you can build a solid marketing plan that works for your business.

To learn more about affiliating with Weichert and building your brokerage, call us today at 877-567-3350 or contact our team today.

Not All Real Estate Franchise Systems Are Built the Same

Weichert Franchise

What To Look For if You are Considering Affiliation

Once you’ve made the decision in your mind that you are ready to move from being an independent brokerage to a member of a franchise, the next question is: “Which one?” With dozens of national real estate franchises to choose from, you need to look closely at which is the best fit for you and your agents and which will bring you the best processes and systems for growth.

In other words, in looking at each franchise you’ll need to ask, “What’s in it for me?”

How Does the Franchise Support Its Franchisees?

Some real estate franchises offer little more than their brand name and access to marketing materials, and you are left to do everything else on your own.  When you consider an affiliation, you should make sure that your franchisor is not only offering a recognized brand name to leverage, but is providing an active and comprehensive plan for your business growth that has proven to be effective.

Will you be treated as a valued member of their franchise family? Will your new franchisor be there when you need assistance? Do they offer a proven methodology for recruiting and selling? Will joining give you a support network to alleviate that feeling of being all alone and give you a place to turn to for advice and guidance when you need it? Will your growth now be an ongoing collaborative effort between you and your franchisor that empowers you to make positive, productive decisions for your business?

When evaluating real estate franchise systems, ongoing training and support has to be a key component of a solid franchise business proposition. The industry doesn’t stand still, so neither can you or your agents. It is important to keep skills sharp to continue to compete. For instance, at Weichert, affiliates are taught a system for success. The tenents of this system are reinforced in the training and tools we provide brokers and their agents through multiple channels that are active and always a step ahead. It includes personal, expert consultation from our service team when you need it, online training for both brokers and agents, leadership seminars, regional trainings, webinars, Weichert University our 24/7 online training portal, and expert coaching for every aspect of your business. This practical, comprehensive and “hands-on” partnership brings continual insight and support to brokers and their agents, especially in the toughest times.

Technology and Tools

Will the franchises you are considering provide you the right technology and tools to help support your business and help your agents be productive?

Technology is changing so fast that it can be difficult for an independent broker or their agents to keep up. You should be able to look to your affiliate to furnish the latest, intuitive technology and tools and to provide a constant source of training and coaching around their use.

For example, just a few of the tools Weichert provides its affiliates include a CRM (Client Relationship Management system), paperless transaction management system, web-stores with customized marketing templates and a digital tool to help create a killer listing presentation. Our “Doors” listing presentation is unique in the industry and is constantly cited by our affiliates as key to their stellar close rates. Tools and training should be available to you and your entire team in a way that completely supports your growth objectives and go-to market strategy.

Weichert also invests in lead generation. It drives traffic to its national website which generates leads that are screened and passed to a live agent within minutes.  It’s a great supplement to an agent’s day-to-day sales activities.

At the end of the day, the more you can provide your agents, the more valued your brokerage will be in their eyes.

Recruiting Support

Recruiting agents may be the single most important part of getting to the next level of success with your brokerage. Too many brokers reach a plateau with their agent count and can’t seem to move past it.  Real Estate Franchises like Weichert not only provide you the advantage of a recognized brand name, but they provide you with a system of best practices and support tools to help you get and keep the people you need to be successful.  Once you get your recruits, Weichert also offers its Fast Track training to help you get them up and running fast.

Talk to Other Franchisees

When evaluating Franchise opportunities, by all means call other affiliated brokers in your area or even across the nation to discuss their experience with the company. Any Franchisor worth their salt will be more than happy to supply you with names and phone numbers of other owners to call. Get them to speak candidly about their experience both good and bad. Your goal is not to find the perfect franchise, but to find one that is perfect for you.

Carefully consider the culture of the franchises you are considering. A good fit shouldn’t require you to change everything you do and how you do it. After all you’ve already built a successful business. Instead a good franchisor should roll up their sleeves and get in the trench with you. They can show you better ways to do things and better tools to use, but you will bring a lifetime of knowledge about your market and your people. The best model for franchising is active collaboration.

Start your Conversations with Weichert.

Deciding to affiliate is a big deal, we get it. But if you do it right with a company like Weichert, your only regret should be that you didn’t make the move sooner.

Call us today at 877-567-3350 or visit https://www.weichertfranchise.com