Tag Archives: real estate lead generation

Not All Real Estate Franchise Systems Are Built the Same

Weichert Franchise

What To Look For if You are Considering Affiliation

Once you’ve made the decision in your mind that you are ready to move from being an independent brokerage to a member of a franchise, the next question is: “Which one?” With dozens of national real estate franchises to choose from, you need to look closely at which is the best fit for you and your agents and which will bring you the best processes and systems for growth.

In other words, in looking at each franchise you’ll need to ask, “What’s in it for me?”

How Does the Franchise Support Its Franchisees?

Some real estate franchises offer little more than their brand name and access to marketing materials, and you are left to do everything else on your own.  When you consider an affiliation, you should make sure that your franchisor is not only offering a recognized brand name to leverage, but is providing an active and comprehensive plan for your business growth that has proven to be effective.

Will you be treated as a valued member of their franchise family? Will your new franchisor be there when you need assistance? Do they offer a proven methodology for recruiting and selling? Will joining give you a support network to alleviate that feeling of being all alone and give you a place to turn to for advice and guidance when you need it? Will your growth now be an ongoing collaborative effort between you and your franchisor that empowers you to make positive, productive decisions for your business?

When evaluating real estate franchise systems, ongoing training and support has to be a key component of a solid franchise business proposition. The industry doesn’t stand still, so neither can you or your agents. It is important to keep skills sharp to continue to compete. For instance, at Weichert, affiliates are taught a system for success. The tenents of this system are reinforced in the training and tools we provide brokers and their agents through multiple channels that are active and always a step ahead. It includes personal, expert consultation from our service team when you need it, online training for both brokers and agents, leadership seminars, regional trainings, webinars, Weichert University our 24/7 online training portal, and expert coaching for every aspect of your business. This practical, comprehensive and “hands-on” partnership brings continual insight and support to brokers and their agents, especially in the toughest times.

Technology and Tools

Will the franchises you are considering provide you the right technology and tools to help support your business and help your agents be productive?

Technology is changing so fast that it can be difficult for an independent broker or their agents to keep up. You should be able to look to your affiliate to furnish the latest, intuitive technology and tools and to provide a constant source of training and coaching around their use.

For example, just a few of the tools Weichert provides its affiliates include a CRM (Client Relationship Management system), paperless transaction management system, web-stores with customized marketing templates and a digital tool to help create a killer listing presentation. Our “Doors” listing presentation is unique in the industry and is constantly cited by our affiliates as key to their stellar close rates. Tools and training should be available to you and your entire team in a way that completely supports your growth objectives and go-to market strategy.

Weichert also invests in lead generation. It drives traffic to its national website which generates leads that are screened and passed to a live agent within minutes.  It’s a great supplement to an agent’s day-to-day sales activities.

At the end of the day, the more you can provide your agents, the more valued your brokerage will be in their eyes.

Recruiting Support

Recruiting agents may be the single most important part of getting to the next level of success with your brokerage. Too many brokers reach a plateau with their agent count and can’t seem to move past it.  Real Estate Franchises like Weichert not only provide you the advantage of a recognized brand name, but they provide you with a system of best practices and support tools to help you get and keep the people you need to be successful.  Once you get your recruits, Weichert also offers its Fast Track training to help you get them up and running fast.

Talk to Other Franchisees

When evaluating Franchise opportunities, by all means call other affiliated brokers in your area or even across the nation to discuss their experience with the company. Any Franchisor worth their salt will be more than happy to supply you with names and phone numbers of other owners to call. Get them to speak candidly about their experience both good and bad. Your goal is not to find the perfect franchise, but to find one that is perfect for you.

Carefully consider the culture of the franchises you are considering. A good fit shouldn’t require you to change everything you do and how you do it. After all you’ve already built a successful business. Instead a good franchisor should roll up their sleeves and get in the trench with you. They can show you better ways to do things and better tools to use, but you will bring a lifetime of knowledge about your market and your people. The best model for franchising is active collaboration.

Start your Conversations with Weichert.

Deciding to affiliate is a big deal, we get it. But if you do it right with a company like Weichert, your only regret should be that you didn’t make the move sooner.

Call us today at 877-567-3350 or visit http://www.weichertfranchise.com

 

How to Make Millennial Real Estate Agents Feel at Home in your Brokerage

As you recruit agents into your brokerage, it’s important to acknowledge there are differences in the way various generational groups communicate, respond, work and interact. Understanding these differences can be your secret weapon in motivating and communicating effectively with your team. Millennials currently make up the largest portion of the workforce and account for 50% of workers in the next 2 years. Here’s how you can make sure your brokerage is a good fit.

Values That Match Their Own

As an experienced broker, you already have a good handle on the basic qualities that an agent looks for in evaluating a brokerage: leads, commission splits, support, education, etc. However, if you want to both attract and retain Millennial real estate agents, you’re going to need to appeal to more than just those cornerstones. The desire for self-fulfillment is strong in this generation and drives them to seek out companies that strongly support their growth and learning at this stage of their career and down the line. Millennials are especially driven towards companies that promote a positive, well-rounded and healthy culture. If they do not form a strong connection with your company culture and trust in its genuinely altruistic nature, they will not hesitate to leave for greener pastures. This is a key difference from the Baby Boomer generation who has more of a “pay your dues” mindset and would usually stay with a job for years to gain experience. By contrast, a Millennial will leave quickly if the fit isn’t there.

Technology That Supports Their Goals

Although it is not their top priority, tech is still an important factor for Millennials that have grown up with it. Tech-savvy tools like a CRM, modern website, and lead generation systems are mandatory to them. Like your company culture, this is an area where you will need to both talk the talk and walk the walk. If you are not yet familiar with all things mobile and social, now is the time to bone up. Remember, these tech-savvy newbies are looking for you to take them by the hand as their leader and show them the way. If you can’t show them at least some acumen and understanding with social, mobile and technology as well as real estate, you will struggle to convince them that they are in the right place.

Someone to Turn to For Guidance

Taking less experienced agents by the hand and making sure that they know they can turn to you for help or guidance is crucial; a rule that applies to new agents of any age or generation. Millennials seek out leadership that frequently engages in positive reinforcement. One way to do this is to find regular ways to recognize your agents for their various accomplishments. If you hold regular team meetings, this would be a good time to hand out various awards for goals reached or at least acknowledge those agents that are making progress towards goals set like listings taken or open houses held. This will also contribute to the positive company culture you are trying to foster.

Team Meetings

Team meetings help to build camaraderie and give a brokerage that familial feeling that Millennials crave from their place of work. The more that you can make them feel as though they are a part of a family working towards a shared goal, the more invested they will become in the overall success of the brokerage. Again, injecting your team meetings with positive reinforcement and recognition for a job well-done will resonate with Millennials. They are also a great time to offer continuing education on day-to-day issues that real estate agents face and technological advances that could help the team with their goals.

Do You Have The Right Stuff?

As Jim Weichert emphasized when he started Weichert, Realtors® over 50 years ago, it’s all about the personal. As a successful real estate broker, connecting with people on a human level is in your wheelhouse, so don’t be afraid to tap into those fundamental skills when working with Millennials. Making your brokerage more attractive to Millennials is just a small evolution, not revolution. If you have a holistic company culture, tech-savvy tools, an abundance of leads, and good systems for ongoing education, then Millennials, and everyone else will want to join you.

Weichert supports its affiliates with things such as sales meeting templates, an awards and recognition program, ongoing training, technology support and more, providing a perfect plug and play system to help brokerages create an optimal fit for Millennials.

With Weichert at your back, you can do even more. Give us a call today at 877-567-3350 or visit us at weichertfranchise.com for more information.

The Power of Collaboration

As a real estate broker, you are no stranger to collaboration at many different levels. Building collaborative networks that are vibrant and mutually beneficial can be a catalyst for positive change and growth, when you have the right people on the other end. We live in rapidly evolving times and your ability to be successful can depend on getting the right guidance and advice, at exactly the right time.

Collaboration takes many forms in the real estate industry.

  • We collaborate with clients to help them through the buying and selling process.
  • We collaborate with vendors to obtain services and deliver them to our clients.
  • We collaborate with other agents and brokers to create a win/win situation during a sale.
  • We collaborate with the community, to be a positive influence and serve a greater good.

As a broker however, you also need collaboration at a higher level. You already know how to sell houses, but your challenges are more strategic, and business related. What’s the most effective strategy to get more leads for my agents? What technology will help me best run my brokerage? What CRM tools should I provide my agents for lead nurturing? What recruiting practices are most effective? How do I differentiate my brand? Collaboration and networking with other real estate professionals can provide good advice, experience, and opportunities in these areas.

Collaboration For Brokerage Growth Challenges

Broker growth issues and recruiting challenges benefit from the opinions and experience of other brokers, real estate coaches, and subject matter experts. For the independent broker finding people with such diverse experience who are willing to share, coach and consult is either rare, expensive, or both.  Still, you owe it to yourself to establish a network of professionals who have proven success in one or more areas so that you have a support system for your growth roadmap.

Consider some of the following activities to build your network:

Networking Groups – Get involved with organizations like the Chamber of Commerce, LeTip, the local Real Estate Board, or participate in state Realtor events. These are valuable opportunities to network and meet like-minded professionals. Consider getting involved with them at a leadership level if possible.

Complimentary business partnerships – Partner with related businesses or non-competing agencies. They will likely share similar challenges and can also serve as a resource for ideas or help you avoid mine fields they may have already encountered. Through your alliance you can refer leads or collaborate on events, such as a home-buyer seminar.

Social Media Networking – Facebook and LinkedIn are actually excellent places to connect with non-competing brokers, and mentors. There are established real estate groups on these channels that you can join and whose discussion you can monitor and participate in. This is one of the most efficient and least time consuming ways to build out your network.

Another Solution to Collaboration

At Weichert Franchising, we’ve found that the desire for collaboration is one of the biggest reasons many brokers seek out a brand affiliation. It turns out that an affiliation with Weichert provides networking, coaching and training opportunities most brokers never dreamed of. In addition to the instant help with lead generation and recruiting, having a team of like-minded peers and industry experts who are always available and invested in your success is a powerful thing. At Weichert our affiliates get collaborative support in a number of ways:

  • Training Systems – designed to teach proven processes for success, whether it’s for a new agent, experienced agent or manager.
  • A Regional Service Manager (RSM) who is available to train and guide offices on the tools available and how to get the most out of the Weichert® System for day-to-day business success.
  • A Regional Director, who is like your own personal trainer and helps with everything from business planning to sales & marketing systems, recruiting and financial management.
  • Broker Networking through formal events like local broker council meetings, regional rallies and exciting national conferences to our collaborative Weichert culture which encourages brokers across the country to just pick up the phone or interact on social media to get opinions and advice.

Having positive, expert collaboration with the right people around the right processes and systems can be a huge sigh of relief for today’s independent brokers. Call the Weichert Team today and see how we can help you do more.

How to Appeal to Downsizing Boomers

When the kids move out and mom and dad retire, the expense of that big house and all that property maintenance can start to feel like an expense they don’t really need. This is the mindset driving downsizing for many Baby Boomers. As an experienced broker with deep knowledge of your local market, you and your team are uniquely qualified to help them with this transition. And make no mistake, this is a transition, not just a buying or selling of a home for most Boomers. It represents a change of life, finishing one chapter and opening a chapter on the next part of their story. Your ability to facilitate an empathetic and informed approach to this market can be a highly rewarding and mutually beneficial endeavor.

Put Yourself in Their Shoes

Whether you are a Boomer yourself, or a young broker/agent working with older clients, the first step to winning over the Boomer business is to put yourself in their shoes. Even more so than working with Millennials, Boomers have a story, a well-developed one, and your ability to relate to it in a real way is what they need to see before they will trust you with their business. Treat their home with great respect be it big or small. It is the place where their memories were carved. Let them tell you their story and if you win their business, remember it as you show them homes. Find common points of reference, but emphasize the excitement of the new.  For Boomers, turning the page may be tinged with sadness, but your ability to be empathetic while emphasizing the positives of change, will make their transition much easier and leave you feeling good long after the deal is closed.  Do this right and they will also become a great source of referrals for other Boomers in the same situation.

Play Matchmaker with Your Boomer Leads

Being the responsible broker that you are, you know it is important to take careful control of your inbound leads and care for them accordingly. As such you may want to consider that a lead opportunity with a Boomer, may merit some special considerations. For instance, Boomers who are downsizing often feel more comfortable working with agents who have similar interests.   Pay careful consideration to match all of your Boomer leads with the type of agent that is best suited for their needs, best matches their life experience, or has a particularly positive personality.

You Have to Be Where the Boomers Are

One of the best ways to scale your business as a real estate broker is to network strategically and build meaningful relationships with referral partners. If you are striving to attract Baby Boomers, you would be wise to seek out valuable connections with other professionals that frequently work with this group. Home care providers, assisted living facility managers, estate planners, estate attorney’s and those working in finance are all excellent connections that could help to build your referral business. LinkedIn is great for forming these relationships, just as joining local networking groups like BNI or the chamber of commerce.

Since you already have your thumb on the pulse of buyers and sellers, you know very well that they all want relationships with people they trust. When it comes to attracting downsizing Baby Boomers, credibility, trust and empathy will go a long way.

Winning with Boomers Requires the Right Philosophy

When Jim Weichert said, “People buy people before they buy your product or service,” he was describing all real estate business relationships, but this is even more true for today’s Baby Boomer generation. It’s this philosophy that drives all our processes and systems and is fundamental to success.

Authenticity breeds success, that’s the Weichert way. If you are looking for solutions to get your brokerage on the path to growth, contact us to see how we can help. Go to https://www.weichert.com/ or call 877-567-3350.