Tag Archives: real estate marketing tools

It’s All In The Attitude – The Power of Positive Energy

“Commit to CANI! – Constant And Never-ending Improvement.” – Tony Robbins

If you ask any expert, there are a range of elements that must be present for a business to succeed, whether you are a real estate broker, CEO of a Fortune 500 company, or just starting out on a new venture. Some of these are easy to think of:

Others are more industry-specific. But don’t forget the driving force that brings these elements together–the glue of any growing business–which is positive energy and a can-do attitude.

What Is Positive Energy?

It may sound like something right out of an alternative lifestyle book, but it simply means having the right attitude. When you see nothing as an obstacle, but rather challenges to be overcome, you become that positive force that drives your brokerage forward. Think of leadership as a responsibility to inspire, not just give commands. This mental shift will affect everyone in your brokerage including:

  • Yourself
  • Your team
  • Your vendors and partners and those you touch
  • Ultimately, your clients

A positive, energetic attitude has that same effect on anyone you meet, drawing their most positive selves to the forefront. With a brokerage team aligned with your vision and this kind of positive mindset, there is very little you can’t accomplish.

Most successful business owners use this “can do” approach towards their professional goals, allowing them to achieve maximum effectiveness and results in the delivery of their products and services. Even if you’re more of an Eeyore than a Tigger, you can learn just a few behaviors that will make a big difference at the office and in all your interactions.

How Does Positive Energy Influence the Workplace?

An attitude shift is not about being unrealistic or seeing the world through rose-tinted glasses. It’s about creating a culture where achievements, success, innovation, and improvement CAN happen and are celebrated. The interesting thing is that studies have shown that simply by achieving this mindset, business owners receive the following benefits:

  • Improved problem solving: Solving issues and developing creative solutions is key to having an agile, competitive business – especially when you’re in an industry as competitive as real estate. Positive thinkers have been shown to have a greater ability to absorb new information, leading to a more rounded perspective and better-informed decision-making.
  • Improved resilience: This is the ability to bounce back after a failure or setback– something every business owner must deal with. No matter how careful you are, you won’t avoid every challenging, frustrating situation on the path to growth. Instead it’s learning not to take every problem as a blow. It’s learning to see every problem as opportunity to learn, improve or build better relationships.
  • Builds energy and enthusiasm: Real estate agents and brokers work at the top of their game when they’re feeling engaged, driven and competitive – a mindset that is encouraged by having a positive workplace culture. Not only will employees work harder to achieve their own personal career goals, but will actively engage with the big-picture business goals.

This is especially important for brokerages with a less experienced team. With a leader setting the standard for positivity and creating a safe work environment where it’s ok to fail once in a while, your team will strive to accomplish goals more effectively, regardless of their formal experience.

  • Removes the influence of negative energy: Many of us have been part of a workplace with bad energy. In these workplaces employees lack a team focus and often lack respect for leadership.  Attitude filters from the top down and consistent positive energy from leaders builds trust and respect. It can transform an office and its employees into a place of enthusiasm and willingness, focused on how to grow, thrive and succeed.  It also makes people with negative attitudes stand out, making it obvious that their behavior doesn’t fit in.

Increase Your Can-Do Attitude, Increase Your Results

As a successful broker, you’ve already learned how to keep your team happy. But why not kick it up a notch? You don’t have to start dancing down the aisles, but many times it’s small things like choosing to coach, instead of criticize. Celebrate the positive, can-do attitude of others on your team. At Weichert Franchise, developing positive team dynamics is a cornerstone of our philosophy and an attribute of our most successful brokers.

For more information on how Weichert Franchising can be a positive force in your business, visit https://www.weichertfranchise.com/.


Build Your Business, Let Your Agents Sell Listings

Running a real estate brokerage is a rewarding business. You can do things your way from choosing a name and a location, training and mentoring a team, and driving your marketing.  You know you’ll never forget the excitement you felt when your sign was hung outside your brokerage for the first time. You made the transition from motivated sales associate to independent business owner and with that, comes a necessary shift in your thinking, and your actions.

The Salesperson Within

Most of the independent brokers we talk to were excellent sales associates. It’s why they made the move to being a broker. But a few years in, too many of them are still actively selling their own listings on a day to day basis. If this describes you, you have to know that you’re limiting your brokerage growth by continuing to actively sell. Before you hung your sign, the inner manager in you should have begun to change your focus from selling, to the process of managing. This means recruiting both experienced and promising new agents, and figuring out how to make them successful. Sure, it’s hard to break away from selling homes. After all, your sales prowess paid your bills all these years, but now it’s time to use your expertise to help other agents succeed and increase your bottom line. Salaried or contracted specialized administrative employees can help ease your work load and move you away from directly working with buyers and sellers to focusing on increasing agent transactions.

The Case for Letting Go

Many brokers mistakenly believe that they can’t stop selling or they won’t have the revenue to continue their operations or sustain their own income level. Inevitably this feeling is really due to another issue: you don’t believe your staff is able to do it as successfully as you. While this may even be true, if you want your brokerage to continue to succeed and grow, you need to invest in addressing that issue, not out meeting sellers to get listings. Train your agents to sell like you do, recruit new agents, and resist the temptation to slide back to old ways. Do that and everyone will reap the benefits and financial reward.

In fact, non-selling brokers typically earn more than those that continue to sell after opening their own brokerage. National Association of Realtors member profile for 2015 showed that managing brokers who solely took charge of their brokerage earned a median annual salary of $102,200 as opposed to $86,400 for brokers who also were in the field listing homes and/or working with buyers.

Handle Business Details

Think back to when you were working for another brokerage as a salesperson. How do you think everything ran so smoothly? Through the broker’s hard work on the various day-to-day activities of running the brokerage as a business. Or maybe it didn’t run smoothly, because the broker was too focused on their own selling or not invested in developing their agents.

Similarly, your mindset should only be on overseeing business details, such as continuing to foster your business and your brand to help agents get a leg up on the competition and your brokerage keep its integrity and sorecuieputation, among a slew of other operational tasks. If you are overwhelmed with the sheer number of tasks involved in managing your own brokerage and need a roadmap, you can consider an affiliation with a national real estate brand like Weichert. Our affiliates have the advantage of a blueprint for running a successful real estate brokerage, complemented with many broker tools to help handle business operations, marketing, recruiting and training that points you to the activities you should be working on for success.

Build A Better Life

When your entire brokerage is run seamlessly as a business, you are making a better life, not just for you and your family, but for all your agents. A successful brokerage means you can confidently take the family on vacation, knowing that the systems and people you’ve put in place will handle affairs while you are away.

Weichert has helped hundreds of brokers build the business of their dreams, contact us today at 877-567-3350 or online at http://weichertfranchise.com.

How Good Is Your Process For Working with Home Buyers?

May has arrived, and we’re in the middle of the 2019 peak home buying season. Buyers have shaken off the winter doldrums and are looking for that new home they can move into before the next school year. Early metrics from the Mortgage Bankers Association show this year’s spring season has promise:

  • Purchase applications were up year-over-year through mid-March
  • Average loan size continues to increase
  • Inventory is high for ‘move-up’ and higher-end buyers

Navigating the buying process can be challenging for customers, even those with home-buying experience. A professional real estate agent can bring a tremendous amount of value to the process by providing good counsel and resources that will ease buyers through the complexities of choosing a neighborhood and buying a home. Their expertise will help home buyers have confidence in their partnership with your brokerage as well.  Question is: do they have a process to work from to ensure a positive experience?

Having a Process to Set Expectations Is Key

Buyers typically do not have an understanding of how the process works going in. A successful and satisfying home buying experience for the customer needs to start with an explanation of just that. When your agents outline the steps a buyer needs to take when purchasing a home, it can avoid misunderstandings and unnecessary frustration (on both sides).  Buyers will understand:

  • What to expect throughout their home-buying journey
  • Key actions and decisions they’ll need to address
  • Critical deadlines and dates
  • Introductions to proven, reputable professionals they’ll need to engage with
  • Realistic understanding of costs associated with their purchase

It’s equally as important to have a detailed conversation with them about their move, what their goals are and define what they are looking for in a new home in terms of cost and features. This will help align realistic expectations and avoid wasted time searching for something that isn’t attainable. Taking time to go through this extra step ensures a more streamlined experience for both the customer and the agent and will help ensure both sides are on the same page. Your team’s support will ensure customers invest their time, energy, and money in finding the right home.

At Weichert, we coach our associates and brokerages on the importance of this step in delivering a positive customer experience and provide the sales tools to help walk customers through these conversations, such as our Buyers’ Consultation Guide and Buyer/Seller Guide.

In addition, https://weichert.com is a fantastic tool for buyers both before they meet with you and once they make contact. The Weichert online resource center for consumers includes:

  • A home buyer’s guide that outlines critical steps in the home buying experience, such as:
    • assessing how much a buyer can afford to spend
    • the offer and appraisal process
    • what to expect when working with a Weichert sales associate
    • the value of mortgage pre-approval
    • home search tips
    • finding the right financing
    • the closing process
  • A home buying checklist with the essential ‘to-dos’ for buyers.
  • A home buying wish list to support buyers as they frame their thoughts about what they want and need from their new home.
  • A house-hunting checklist and a home condition checklist that buyers can use during their search to help them objectively evaluate each prospective home on their most important criteria.
  • An online mortgage calculator to show buyers the financial implications of their purchase offers.
  • A closing checklist that explains the process and identifies the necessary paperwork for the closing meeting.

The resource center also has useful information that helps address questions about topics such as:

  • Home warranties
  • PMI
  • Escrow
  • Title insurance

First-time buyers face unique challenges like finding funds for a down payment, understanding the costs of home ownership, and deciding whether a starter home will meet their needs. Weichert developed a first-time home buyer guide that your team can use to assist these customers.

How A System and Resources Help Customers Bond with your Agents

Having organized, cohesive, well-thought out resources to share will help your agent team engage more effectively with clients and help them provide a higher level of service:

  • Checklists keep buyers organized and more confident about their ability to be successful. And by giving them these tools, you are the one who made them feel that way.
  • When buyers have more knowledge and tools, they proceed through the process more intelligently, and can better appreciate the expertise and service of a good real estate team.
  • Giving buyers tangible touch-points keeps the process moving forward and minimizes the opportunity for tasks to ‘fall through the cracks.’
  • Many of the printed resources you leave buyers may outlive this transaction and remind homeowners years from now of the excellent service your agents, and your brokerage, provided.

Building a strong relationship with buyers and sellers may seem like real estate 101, but the tools and tactics for doing it require disciplined and consistent action, or a proven process. If you are interested in finding out more about how Weichert support helps affiliates build connections with home buyers call us today at 877-567-3350 or contact our team.

Understanding The Difference between Facebook And Instagram For Real Estate Marketing

Real Estate Marketing Tools

Social media has taken over marketing in recent years, with 69 percent of the public using social media of some sort. You may do all your brokerage’s social networking or elect to turn that over to a marketing specialist. Whatever you choose, it’s imperative that you understand the demographics of each social platform to wisely spend your marketing time and money, while carefully branding your brokerage.

Facebook has emerged over the last 13 years as a powerhouse among the social networking platforms. According to Pew Research Center’s Social Media Fact Sheet, 68 percent of adults in the United States use Facebook. Facebook acquired Instagram—a newer social site—in 2012. Its use is becoming more popular at 28 percent of U.S. adults and amassing over 800,000 users to date, trailing far behind but still second to Facebook. Part of Instagram’s growing popularity is the ease of post and paid ad sharing between the two sites.

Facebook Friends 

Facebook may already be central to your marketing plan for its wide range of demographics and the sharing of all types of media—photos, messages and video—across desktop, mobile and tablet formats. Its use is split almost evenly between males and females.

Many view it as a networking forum for older adults, but that’s not a well-rounded picture of this versatile site. While Facebook does attract a larger share of the over 49 crowd than other social sites, Pew Research Center’s data indicates that ages 18-29 are big Facebook users (88 percent) with those ages 30-49 close behind in usage (79 percent).

Content should be engaging in more than one way, so create a mix of videos, images, information and calls to action that elicit user interaction to get followers. A little tasteful fun goes a long way on Facebook.

Instagram Images 

Facebook purchased Instagram back in 2012, and it has retained most of its unique nature. Both social sites share photos, videos and messages, but Instagram features images first and foremost, allowing the user to add numerous digital filters, as well as use image hashtags and geotags. You can create your own hashtags for events, open houses and more to gain traction. Since December 2017, users can follow hashtags, so your image hashtags need to be relevant, retain your style, and be interesting to grow your followers. Instagram’s newest rollout—Stories—is a Snapchat-like feature that is quickly growing in popularity.

Instagram is primarily intended for use on-the-go with a smartphone, appealing to younger users. In fact, Instagram’s core users are ages 18-29 (59 percent) with a higher percentage of women of any age favoring the site. Ages 30-49 make up 33 percent proving this network is a haven for those ages 49 and younger.

As a real estate broker, structure your Instagram posts around interior design, as that is a favorite topic on this platform. Has a local or national celebrity viewed a listing or sold a home using your brokerage? Snap a photo and post it (with permission), as celebrity and entertainment posts are hot. Visual consistency and imagination go a long way toward building your Instagram following.

Stand-Out Instagram Marketing 

Instagram is all about the aesthetics. To leverage marketing on Instagram that plays to your brand and brings in sellers and buyers, it helps to study a few real estate accounts of those who are rocking it in the world of Instagram marketing.

Here are some tips to help individualize your brokerage on the Instagram platform:

  • Display great images—it’s all about consistently branded visuals
  • Create branded hashtags
  • Add multiple hashtags—some of the top posts use 10 or more hashtags
  • Use images with your contact information/logo
  • Post strictly listings or add a few photos of the team and/or clients for a more personalized appeal

Play Off Each Other 

Instagram is a logical choice to add to your marketing arsenal to attract more of the on-the-go Millennial masses and even some older groups. As they play off each other, using Facebook and Instagram together equals a robust social sales strategy.

At the end of the day, a consistent approach to social media usage is just one part of your marketing and sales strategy. At Weichert, we have the systems that can help you pull it all together. Contact us at 877-533-9007 to learn more or go to weichertfranchise.com.