Tag Archives: top real estate brokers

Top 5 Reasons to Join a Real Estate Franchise in 2020

joining real estateAt one time or another, every real estate broker is faced with the difficult choice of franchising. For some, the fear of losing their independence causes hesitation. Although franchising may not be the right move for everyone, if any of these sound like the situation you are facing, it can be a tremendous benefit:

  • Your business has stalled, or you are not meeting your growth goals.
  • Recent changes in your local market pose a threat to your business.
  • You’re losing agents to other nationally-recognized brands.
  • You could benefit from proven operating systems, marketing tools, technology, or coaching.
  • You spend more time selling houses than managing your business in a leadership role.

There are really three options to help you move your business forward; you can build it, you can buy it or you can leverage it. The first two options take time and resources, and there’s no guarantee that it will get you where you want to go. When you affiliate, you leverage the extensive resources of your franchisor and chances are, those resources have already been vetted and proven. Here are five of the top benefits to joining a real estate franchise:

  1. You Are No Longer Alone

If you are anything like most real estate brokers, you decided to launch your brokerage because you wanted to elevate your impact and increase your earning potential. Now that you have settled into that role, you may again be searching for a way to grow and expand your operations. One of the most powerful ways that partnering with a good real estate franchise can help is by giving you a well-tested structure for your operations and a connection to something bigger. Being part of a group can put you in a better position, when it comes to competing against some of the major disruptors that have been entering the industry.

With a brand like Weichert, for instance, you have access to coaches, training, and branded technology that can provide you with support. Between our regional coaches, conferences and trainings and our active peer-to-peer network, you will never have to wonder what to do next. Just imagine being able to network and connect with other like-minded brokers that understand exactly what challenges you’re facing, can offer strategies to overcome them, warn you of potential pitfalls, and cheer you on as you grow. With the support and credibility of a national brand on your side, you will face fewer stumbling blocks on your path to greater success.

  1. You Can Provide Your Agents With the Tools, Resources and Training to Be Successful

As a real estate broker, you are not only faced with the task of attracting buyers and sellers to feed to your agents, but you must also attract high-quality agents to feed your growth. Being able to offer agents productive resources to support their business is critical to recruiting and retention. But there is a time investment in the process to create those things and do it right. Not to mention, the thousands of marketing ideas, gimmicks, and tools out there can be overwhelming! However, once you become part of a national franchise, you gain access to marketing systems that are already proven to deliver results, while eliminating that expensive learning curve, plus your agents can get the training they need to use those tools effectively.

Weichert affiliates regularly tell stories of the relief they felt once they gained access to Weichert marketing and training systems, as well as their network of mentors, peers, and coaches. As part of the Weichert family, brokerage owners no longer have to use their own time and resources to research and find the best tools and marketing strategies because Weichert has done all that heavy lifting for them. They now have become a destination for agents.

  1. Recruiting Systems To Grow Your Agent Base

Recruiting is one of your largest responsibilities as a broker. It can also be one of the most challenging, as it can be difficult to find, attract, and keep the right agents for your team. Often, agents hesitate to join a brokerage if they don’t have a good value proposition. However, if you do your homework and align yourself with a national franchise like Weichert, you will fully recognize the power of having a recognizable brand behind you. From sales systems, marketing tools, technology, lead sources, support, and coaching that a company like Weichert provides, companies are in a position to offer a comprehensive program to attract more agents. Plus, at Weichert, we coach our recruiting managers on proven recruiting systems and provide them with winning materials that help sell that value proposition. Having a system streamlines the process of growing your team with quality agents and supplying them with the tools for success creates an environment where they want to stay.

  1. Technology Systems To Help Your Agents Be More Productive

You can’t talk about real estate, marketing, or branding these days without talking about technology. Clients demand immediate follow-up and high levels of service, and it’s very difficult to stay on top of that without the right tech. But technology can be expensive, and it is ever-changing. How do you know what to invest in? Do you have the time to do the necessary research? How do you keep up with the changes? The time and expense of figuring all this out as an independent broker takes you away from operating your business.

By aligning with a franchise, like Weichert, you get the benefit of all their resources dedicated to vetting, researching, testing and updating. Weichert affiliates receive access to the myWeichert® powered by kvCORE platform, a powerful, all in one solution to run every aspect of a real estate business. Customized, branded websites connect to a smart CRM that uses AI driven, behavioral automation, powerful lead gen tools and more to help generate leads and stay in touch with contacts to convert more business. The system would normally be a huge investment for an independent brokerage to take on, both from financial and learning curve aspects. However, it is included with Weichert affiliation.

  1. Business Coaching & Support To Map Your Growth

Often the conversations about real estate training are centered around the agents. But owners, brokers and managers need coaching, too! Having easy access to training materials, coaching, and support as they operate is key to growing a business.  If you have ever found yourself unsure of your next move, in need of peer support, or in search of new education at the broker level, you would benefit deeply from the educational resources supplied from a national real estate franchise like Weichert. From business planning tools, to budget advice to strategies to improve company dollar, your dedicated business coach helps you along the way to strengthen your business and ensure you are establishing a solid foundation for growth.

Click here if you’re interested in learning more about the benefits of franchising with a nationally recognized brand like Weichert and how their resources can help both you and your agents thrive in today’s market.

When You Show You Care, People Take Notice

As a seasoned real estate broker, you already understand that your brand and reputation are not just based on your performance in real estate, but the role you play within the community. One of the most powerful ways to stay involved in the community and propel positive feelings associated with your brokerage is to participate in charitable activities and showcase those efforts. But like anything, it’s good to have a plan going in. Here are some tips to help.

Choose The Right Activities

The first thing you need to do is be sure that you are partnering yourself with the right charity. It is important that you are passionate about the local cause that you choose and that it is in alignment with your brand. In fact, the more meaningful the cause is to you the more inclined you will be to stay active in your efforts. For example, if you are a woman building your own brokerage, you may feel passionate about getting involved with the local women’s resource center so that you can help empower other women in their careers–and of course promote the excitement and value of becoming a real estate agent.

Promote The Cause

When the time comes to promote your altruistic work with the local charity that you have chosen, it is essential that you promote the charity and the cause itself rather than just your work with that charity. One way of doing this is to use your blog and social media to tell stories about the people that have been impacted by the charity. You may also want to do video or audio interviews with administrative members of the charity to help give a voice to the cause through your brand. This will help generate a stronger emotional connection between your followers and your business, raise awareness about the accomplishments being made by the charity, and hopefully inspire more people to get involved.

Determine The Best Times To Be Active

As you lay out your community service plans for the year, make sure you are picking activities or times to hold events when you and your team can dedicate your time. If you are very busy in the Spring with the selling market, maybe more involved activities are better planned for the Summer or Fall months, for example. This way you can devote ample attention to making it a success, plus you can get your agents and office staff involved. Getting your agents involved in projects helps foster a stronger team culture and makes everyone feel good!

Altruism Always Pays Off

Putting your best foot forward to help the community will remind people that you are more than just a brokerage, but a member of the community that cares. When the time comes for a fellow community member to use a brokerage, they will be in search of a company that they trust to work selflessly for them. This is when your generous work with your chosen charity will pay off the most.

At Weichert, we live a people-first philosophy. We coach our brokers to be active and positive forces in their community. This is good for business for sure, but the true reward for lending yourself to the betterment of others is the positive impact you will have on those that need it most. That’s the right way to do business. That’s the Weichert Way.

For more information about how the Weichert brand helps you to build valuable relationships between your brokerage and your community, go to https://Weichertfranchise.com.


What Top Brokers Do Every Day

The Best Real Estate Brokers do thisRunning a successful real estate brokerage doesn’t happen by accident. To achieve the best results, brokers must lead the way for their team by creating consistency in their routine and performing essential tasks that affect the growth and stability of their business. Weichert has been coaching brokers for years and supporting some of the most successful ones in the industry. Here are some insights into what our top brokers do every day to propel their results.

Recruit Real Estate Agents

Recruiting is the lifeblood of a successful brokerage. It’s the only way to truly grow your business and it’s something you need to do every day to keep your pipeline full. The reality is that everyone will eventually leave you. The best way to withstand the ups and downs of your agent team is to constantly recruit and not wait until you have to. When many of our owners first came to us, they didn’t know how to recruit, were afraid to recruit or didn’t know what to do with an agent once they did recruit to get them up and running. Armed with our recruiting system and our training, our top franchisees have quickly turned into recruiting Rockstar’s.

Train Agents on Tools & Systems

Having established sales tools and systems in place is critical. Not having established, repeatable systems in place leads to wasted time and energy that ends up being spent on trial and error and reinventing wheels instead of taking a more direct path to productivity. When you can get everyone rowing in the same direction, you will gain tremendous distance. A franchisor like Weichert has had lots of experience in refining a recipe for success. We have also found a definite correlation between success and those who utilize the tools and systems vs. those who do not. However, you can never stand still and need to continually innovate to stay in touch with changes in the industry and the evolving needs of your team and their clients.

Promote Their Brand

Building a powerful brand that people gravitate toward is not a part-time job. For the independent competing against well recognized real estate brands, this is a particularly important challenge. Successful brokers recognize that they must be cheerleaders of their brand both in the trenches and from a bird’s eye position in the business. The most successful make it a point to incorporate brand-building activities into their daily routine. This means empowering their agents to leverage branded marketing materials for their listings in every print and digital format and making it easy to customize branded templates to their needs.  Every community outreach must be branded to your brokerage, no matter how small or personalized, from your email signatures, to the sign on the building.

Generate Company Leads

Generating company leads are critical to protecting your company dollar, not to mention it helps with agent retention, overall growth and so much more. The best brokers are continually looking for sources and methods of generating brokerage leads. Agents will leverage their own networks for leads of course, but your ability to supplement these opportunities can make your brokerage the place to be in your market. That’s great for business, but also remember that nothing helps your recruiting more than when agents hear that they can work with a company that provides them real leads that they don’t have to fight for.

Weichert, for example, offers many sources of lead referrals:

 Weichert.com Lead Network: Weichert generates leads nationally through their powerful weichert.com website, with up to 3 million web visits a month and thousands of calls. Inquiries through Weichert.com are pre-screened by carefully trained personnel and routed to qualified agents within minutes. You’ll never miss a lead opportunity in your market with Weichert.

  1. Weichert Workforce Mobility:  Millions of people move every year due to work relocation. Our nationally recognized relocation company works with some of the largest, most recognizable companies in the US. It connects relocation leads to qualified relo brokers around the globe. The Weichert network makes it easier than ever for companies to transfer their employees through a partner they trust.
  2. Weichert Referral Network: As a national brand, Weichert brokers from around the country send referrals to one another so their buyers and sellers can continue to enjoy the service they’ve come to know and love.

For many broker/owners, tackling all of these tasks on a daily basis presents a tremendous challenge in terms of time and expertise. The most successful Weichert broker/owners are able to achieve better results because they are armed with all of the necessary tools, systems and training, together with the power of a national brand behind them. Most of Weichert’s best brokers will tell you that their road to greatness began the day they finally hung the Weichert sign on the building. You can be in business for yourself without being by yourself.

For more information about Weichert, go to https://weichertfranchise.com